Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back

Noel Dsouza Aug 14, 2020 8:43 AM

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff Mar 27, 2019 2:22 PM

The agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai

exchange4media Staff Jun 11, 2016 7:52 AM

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 9:24 AM

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 8:11 AM

Smart planning, right use of media formats & simple messaging make Idea’s Kumbh Mela campaign impressive

Priyanka Nair Feb 14, 2013 9:00 PM

The high decibel high impact campaign with an extensive mix of out of home media vehicles was executed across eight cities

exchange4media Staff Jan 6, 2012 7:37 AM

Katrina Kaif cheek-to-cheek with a cut mango – the visual is sensual, mouth watering, and traffic stopping. It’s the new Slice campaign hitting Mumbai. With the outdoor medium playing a lead role, Pepsico has set out to capture the mango-loving metropolis. The out-of-home plan is being executed by Platinum Outdoor.

Pallavi Goorha Kashyup Mar 13, 2010 7:29 AM