Dineout targets masses with Great Indian Restaurant Festival OOH campaign

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

e4m by Aarti Pahwa
Updated: Feb 28, 2018 1:49 PM

Some moments are extremely special and they only have to be celebrated with that someone special at a special place. But what if that place's cost pinches your wallet? Would you then think of going to a more affordable option? Meanwhile, what if something magical happens and you can celebrate the very same special moment with your special someone at your favourite place? This is exactly what Dineout, India’s largest table reservation platform is doing as it is now back with the Great Indian Restaurant Festival. To celebrate their second edition of Great Indian Restaurant Festival and to accelerate the table booking by informing masses about this lucrative offer, the brand created an imposing 360-degree outdoor campaign. Designed and executed by Times OOH, a 10-day duration campaign was unveiled using a rich media mix of OOH formats in 10 cities -- Delhi, Noida, Gurgaon, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Pune, and Ahmedabad.

Taking an adequate mix of Traditional, Transit and Airport Media, the campaign was amplified through Innovation, Letter cut-outs, LED lights, to name a few, catching maximum attention of the passengers on road.
Ankit Mehrotra, CEO- Dine Out, said, “We tend to forget the medium that we are exposed to a maximum amount of time in a day, i.e., Outdoor, while moving in traffic on roads. OOH plays a key role in the communication. In this strategy, OOH served two purposes; first it reinforced our entire campaign because we chose strategic locations and, second, it provided great visibility."
“Every year big sale events happen whether it is online or offline but, there hasn’t been any initiative that celebrates restaurants or dining out. We have accepted dining out as part of people’s routine and considering Dine Out is a table booking platform, we ideated to come up with discount offers or sale for dining also," he added. 

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