Date-wise News
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This is the first time that the BCCI conducted an e-auction for the rights, as opposed to its conventional closed bid auction model

exchange4media Staff Apr 5, 2018 5:10 PM

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The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

exchange4media Staff Apr 5, 2018 3:45 PM

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The creative mandate for the ABBYs 2018 was given to McCann World Group India, with the clear brief being to draw attention to the caliber of the jury members who would be judging the ABBYs

exchange4media Staff Apr 5, 2018 3:44 PM

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Sony Entertainment Television jumps to third position from last week's fifth spot in Urban market

exchange4media Staff Apr 5, 2018 2:47 PM

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It is the first brand in the National Capital Territory to get Quality Certification for its poly pack milk variants

exchange4media Staff Apr 5, 2018 2:40 PM

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In the video, Ashwin can be seen working with RoboGarden, an international, award-winning, product aimed to boost and encourage students to learn coding in a fun and interactive manner.

exchange4media Staff Apr 5, 2018 2:15 PM

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The master jury comprised 15 prominent names from the industry who got together to deliberate and decide on who gets to walk away with the Abbys

exchange4media Staff Apr 5, 2018 1:46 PM

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The story is inspired by real life situations of modern couples and the different phases of relationships. Life of couples is very different when they are newly married and then becoming parents is the next phase and hence the show is also named as Phase 2.

exchange4media Staff Apr 5, 2018 1:40 PM

Digi Osmosis King's XI Punjab?blur=25

The partnership was announced after Digi Osmosis conducted a successful #RedForever campaign which allowed fans of the franchise to own customised digital jerseys of the team.

exchange4media Staff Apr 5, 2018 1:12 PM

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Directed by six-time President’s National Award winner Kireet Khurana, and rooted in the heartland of India, the film is a relevant and timely story exploring a subject which is a big challenge in the country – the lack of education.

exchange4media Staff Apr 5, 2018 12:48 PM

Eros Now RCB?blur=25

Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.

exchange4media Staff Apr 5, 2018 11:43 AM

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The awards saw Suhel Seth give a brilliant key note address, while Madison won the Media Agency of the Year and almost swept the entire awards in the media category with the most number of medals.

exchange4media Staff Apr 5, 2018 11:04 AM

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Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas Apr 5, 2018 9:00 AM

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Ashish Bhasin, Chairman of Goafest 2018 and Chairman & CEO, South Asia, Dentsu Aegis Network and Vice-President of Advertising Agencies Association of India (AAAI), talks about upping the game for the festival

Simran Sabherwal Apr 5, 2018 8:59 AM

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Following allegation of personal misconduct against Sorrell at WPP, there are already a few names doing the rounds as to who will succeed him at what is the world's largest ad business

exchange4media Staff Apr 5, 2018 8:58 AM

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Johnston replaced CEO and co-founder Sarah Wood, who has assumed the role of non-executive chair of Unruly’s board

exchange4media Staff Apr 5, 2018 8:57 AM

VIVO IPL?blur=25

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

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In an interaction with exchange4media, Adam Sloman, General Manager, Morris Garages, Car Club and Pallavi Singh, Marketing Head, Morris Garages, open up about their journey to start a new chapter in India

Anam Khan Apr 5, 2018 8:54 AM

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With Onida’s profits zooming after GST, its advertising spends have gone up from 2 to 3 per cent

exchange4media Staff Apr 5, 2018 8:53 AM

Sumeet Singh Naukri?blur=25

Sumeet Singh says they have been extensively using AI and machine learning for the past few years to improve user experience and will continue to do so

Dolly Mahayan Apr 5, 2018 8:52 AM