Digi Osmosis bags the entire digital mandate for Kings XI Punjab

The partnership was announced after Digi Osmosis conducted a successful #RedForever campaign which allowed fans of the franchise to own customised digital jerseys of the team.

by exchange4media Staff
Published - Apr 5, 2018 1:12 PM Updated: Apr 5, 2018 1:12 PM
Digi Osmosis King's XI Punjab

Digi Osmosis is the official digital partner of Kings XI Punjab ahead of the 11th season of the Indian Premier League. The partnership was announced after Digi Osmosis conducted a successful #RedForever campaign which allowed fans of the franchise to own customised digital jerseys of the team.

Speaking on the partnership, Satish Menon, CEO, Kings XI Punjab, said, “We were scouting for an agency that understands the digital economy and who can translate our vision into reality. And, Digi Osmosis has the leverage in the industry to engage with the fan base extensively. They have shown their expertise with the #RedForever initiative. It’s my pleasure to extend a cheerful welcome to the team.

Manish Kumar, CEO & Co-founder, Digi Osmosis, said, “We are extremely proud to bag this opportunity and equally delighted to be associated with the Kings XI Punjab. We at Digi Osmosis love to create magic with their fans. Digital is not just the big four – Facebook, Twitter, YouTube and Instagram but a huge unexplored world beyond. Also, IPL is very close to my heart. Therefore, we are looking forward to enable more such magic for Kings XI Punjab.”

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