ipl-11

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff Jun 13, 2018 11:59 AM

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas May 29, 2018 8:58 AM

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff May 24, 2018 10:04 AM

Overall viewership of IPL across all platforms for week 3 was 30% higher than the comparable number of matches last year

exchange4media Staff May 5, 2018 9:52 AM

The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categories which saw growth

exchange4media Staff May 3, 2018 8:58 AM

As the IPL 11' s week two inches towards its end, Star India claims to have already registered a growth of 10% in total viewership and is hoping to close the league with a turnover of Rs 2000 crore

Naziya Alvi Rahman Apr 27, 2018 9:00 AM

e4m in collaboration with TAM will bring you insights and data on IPL advertisers and categories throughout the season

exchange4media Staff Apr 12, 2018 8:56 AM

Somany RCB

As a part of the association, the Somany Ceramics and RCB partnership will have a 360° reach and will entail a series of marketing activations and advertising campaigns across all touch points like outdoor, digital, social, radio and print.

exchange4media Staff Apr 11, 2018 3:49 PM

Sri Sri Tattva intended to highlight its brand proposition of pure thoughts and pure ingredients during the first match of IPL 2018, as the tournament would see pure excitement and pure energy from the crowd.

exchange4media Staff Apr 9, 2018 6:06 PM

Digi Osmosis King's XI Punjab

The partnership was announced after Digi Osmosis conducted a successful #RedForever campaign which allowed fans of the franchise to own customised digital jerseys of the team.

exchange4media Staff Apr 5, 2018 1:12 PM

Eros Now RCB

Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.

exchange4media Staff Apr 5, 2018 11:43 AM

VIVO IPL

Star India celebrates this announcement by launching a TVC featuring Bangla superstar and a big VIVO IPL fan, Prosenjit Chatterjee.

exchange4media Staff Apr 3, 2018 8:10 PM

Will provide ultimate experience for fans of Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals

exchange4media Staff Mar 23, 2018 6:12 PM

The association, which is for next three years, will allowTata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers.

exchange4media Staff Mar 21, 2018 7:22 PM

In an interview with exchange4media, Mohit Burman, promoter of Kings XI Punjab and Director, Dabur India Ltd, spoke about how IPL 2018 was different than its previous seasons, and what it means for team owners to go with a new broadcaster

Ruhail Amin Mar 15, 2018 9:00 AM

Paytm

Tickets will go live on Paytm and Insider.in after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting April 8.

exchange4media Staff Mar 14, 2018 3:35 PM

BCCI and Star India have collaborated to co-create the campaign this year, with an enthralling anthem which brings alive the unifying spirit of VIVO IPL 2018, heralding the start of a thrilling face-off of the Best vs Best.

exchange4media Staff Mar 13, 2018 1:34 PM