IPL is a brand today which is valued about 4 billion dollars
Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass season as technology will play a major part of it.
IPL, the most loved season of the country is soon going to be back. Star India, BCCI is preparing well to welcome the season and leaving no stone unturned to make it remarkable this year as well.
In a press conference held at Gurugram, Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass season as technology will play a major part of it.
Talking about the brand value of IPL, Johri said, ‘IPL is a brand today which is valued about 4 billion dollars’.
Explaining about how IPL is a grass- root structure to find out young hidden talent, Johri said, ‘IPL is one of the starry-eyed sports including all the professional players across the globe aspiring whole world to play the game’.
‘IPL is look upon as an opportunity in the true sense to the world for young Indians to perform and showcase talent on truly global stage’, he further added.
Speaking about their partnership with Star, Johri touched the topic how marketers get the platform to do the branding of their product throughout the season.
‘The belief in the tournament signifies, that this union of cricket and entertainment known as the VIVO IPL has not only provided opportunities to cricketers and fan as in entertainment but also brands with an ideal platform to market themselves and reach out to maximum customers’, said Johri.
Focusing on the tremendous IPL loving population, Johri also spoke about the concept of FAN PARKS.
‘IPL is attended by a large number of fans every year live in stadium in cities. But as we cannot reach out to every city, BCCI had come out with the idea of fan parks last year, and this time we would be including more cities to the list of Fan Park. We are also planning to move out internationally, keeping in mind the lovers of the game globally’, said Johri.
Johri claimed that, this IPL season cannot get bigger than this as Star and BCCI has come up altogether with the combination of Cricket, Entertainment, Technology that includes Virtual Reality and Artificial Intelligence.
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