vivo-ipl
Amit Tolani

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

GautamThakar

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff Jun 3, 2019 8:30 AM

rajeshMenon

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff May 31, 2019 8:22 AM

Hotstar logo

Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before

exchange4media Staff May 29, 2019 5:17 PM

VIVO IPL 2019

The network has witnessed an overall increase of 12% in reach from last year

exchange4media Staff May 23, 2019 4:55 PM

Nikhil Madhok Hotstar

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh May 23, 2019 9:16 AM

Silly Point

Brendon Mccullum, Brian Lara and Rajdeep Sardesai roped in for special programme line-up

exchange4media Staff May 21, 2019 12:02 PM

Reimagine

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff May 20, 2019 6:33 PM

Star ReImagine Awards

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff May 14, 2019 7:44 PM

Twitter

Mumbai Indians won the title for the fourth time, but Chennai Super Kings owned Twitter by being the most Tweeted about team during #IPL2019

exchange4media Staff May 14, 2019 5:29 PM

Hotstar

The match between Mumbai Indians and Chennai Super Kings saw 12.7 million concurrent users log on to the video streaming platform

exchange4media Staff May 14, 2019 10:27 AM

The Dugout Debate

The debate titled 'Who will win world’s toughest T20 cricket tournament?' moderated by Rajdeep Sardesai will have experts – Dean Jones, Scott Styris, Brett Lee, Brendon McCullum & Anil Kumble

exchange4media Staff May 10, 2019 2:24 PM

AliaBhatt

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan May 2, 2019 8:33 AM

V Sudarshan

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan Apr 30, 2019 9:26 AM

IPL

The figure is close to the total tournament reach of last year

exchange4media Staff Apr 26, 2019 11:34 AM

KEI Rajasthan Royals

As the exclusive partner, they will be promoting the safety USP of KEI wires- 'KEI Wires-Har tension sahe, chalti rahe'

exchange4media Staff Apr 24, 2019 7:17 PM

Twitter

#RCBvsCSK becomes most-tweeted-about match in Week 4 of IPL 2019

exchange4media Staff Apr 24, 2019 6:44 PM

IPL

Experts to provide match analysis of VIVO IPL games from the car

exchange4media Staff Apr 18, 2019 3:58 PM

Hotstar

The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28

exchange4media Staff Apr 16, 2019 2:35 PM

TooYum

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan Apr 16, 2019 8:30 AM

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