vivo-ipl
Vivo ad?blur=25

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Star Sports e4m?blur=25

Catch all the LIVE action of vivo IPL 2020 auctions on 19th December 2019 from 2:30 PM on Star Sports 1 Hindi/1 HD Hindi, Star Sports First, 1 Tamil, 1 Telugu, 1 Kannada, 1 Bangla

exchange4media Staff Dec 13, 2019 8:06 PM

Hotstar?blur=25

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Hotstar?blur=25

Hotstar recorded 555 installs per minute in 2019; during VIVO IPL 2019 64 million viewers participated in Watch ‘N Play, twice than last year, says the report

exchange4media Staff Dec 10, 2019 2:00 PM

Star Sports VIVO IPL Auction 2020?blur=25

Election se Selection is an online contest for VIVO IPL fans that allows them to vote about the VIVO IPL Auction. The voting began on December 7, and it will go on till 11.59pm, December 18, 2019

exchange4media Staff Dec 10, 2019 12:54 PM

Amit Tolani?blur=25

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

GautamThakar?blur=25

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff Jun 3, 2019 8:30 AM

rajeshMenon?blur=25

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff May 31, 2019 8:22 AM

VIVO IPL 2019?blur=25

The network has witnessed an overall increase of 12% in reach from last year

exchange4media Staff May 23, 2019 4:55 PM

Nikhil Madhok Hotstar?blur=25

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh May 23, 2019 9:16 AM

Silly Point?blur=25

Brendon Mccullum, Brian Lara and Rajdeep Sardesai roped in for special programme line-up

exchange4media Staff May 21, 2019 12:02 PM

Reimagine?blur=25

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff May 20, 2019 6:33 PM

Star ReImagine Awards?blur=25

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff May 14, 2019 7:44 PM

Twitter?blur=25

Mumbai Indians won the title for the fourth time, but Chennai Super Kings owned Twitter by being the most Tweeted about team during #IPL2019

exchange4media Staff May 14, 2019 5:29 PM

Hotstar?blur=25

The match between Mumbai Indians and Chennai Super Kings saw 12.7 million concurrent users log on to the video streaming platform

exchange4media Staff May 14, 2019 10:27 AM

The Dugout Debate?blur=25

The debate titled 'Who will win world’s toughest T20 cricket tournament?' moderated by Rajdeep Sardesai will have experts – Dean Jones, Scott Styris, Brett Lee, Brendon McCullum & Anil Kumble

exchange4media Staff May 10, 2019 2:24 PM

AliaBhatt?blur=25

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan May 2, 2019 8:33 AM

V Sudarshan?blur=25

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan Apr 30, 2019 9:26 AM

IPL?blur=25

The figure is close to the total tournament reach of last year

exchange4media Staff Apr 26, 2019 11:34 AM