Date-wise News

Network18 COO Avinash Kaul speaks to exchange4media about the changing environment of news business in India

exchange4media Staff Mar 30, 2018 9:00 AM

A study of ad spend by creative formats showed that the share of banner ads dropped from 80 per cent in Q1 of 2017 to 46 per cent in Q4 of 2017.

exchange4media Staff Mar 30, 2018 8:59 AM

At Adobe Summit 2018, Shantanu Narayen, President and CEO, Adobe, said brands must make ‘experiences’ their business, and build up on design and intelligence

Srabana Lahiri Mar 30, 2018 8:58 AM

The social networking site has decided to close its Partner Categories in light of the data breach scandal

exchange4media Staff Mar 30, 2018 8:57 AM

Youth (in the age group of 15-30) contribute 33 per cent of TV viewership, whereas adults (31-50 years) have the second highest contribution of 32 per cent in the total viewership. Children, meanwhile, contribute 20% viewership.

exchange4media Staff Mar 30, 2018 8:56 AM

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan Mar 30, 2018 8:55 AM

Rural Marketing Expert, Navin Karkera says the Agri industry is facing major challenges in all key areas of Production, Finance, Logistics and Marketing, but with AI and IoT, a lot can be done to minimise risks

Navin Karkera Mar 30, 2018 8:54 AM

According to IAMAI, the number of mobile internet users increased by 17.22% from December 2016 to reach 456 million users by December 2017

exchange4media Staff Mar 30, 2018 8:53 AM

Advertisers can now sponsor Moments from premium content partners, selecting the exact content audiences are passionate about, at scale

exchange4media Staff Mar 30, 2018 8:52 AM

Sony Pal replaced Star Bharat as second top channel in overall market, according to BARC

exchange4media Staff Mar 30, 2018 8:51 AM