Taboola reach extends to almost half of all internet users: comScore

According to data compiled by comScore in December 2017, Taboola has reached 43.6% desktop users globally just after Google and Microsoft

by Anam Khan
Published - Mar 9, 2018 8:12 AM Updated: Mar 9, 2018 8:12 AM

Taboola, an NYC-based advertising and content discovery platform, recently shared their comScore data showing its magnificent growth that is close to half of the world’s internet users, propelling revenues to reach $1 bn in 2018.
According to data compiled by comScore in December 2017, Taboola has reached 43.6% desktop users globally and is running at third place behind Google and Microsoft whose reach stood at 63.2% and 49.4%, respectively.
The market penetration in India is prominent where the total reach is 55.2%, leaving behind even Facebook whose reach was marked at 48%.
Talking about the Taboola’s home territory, the US, market penetration is even more pronounced where it now reaches to 89%, just ahead of the UK where it reaches 86% of all desktop users.
It would be safe to say that Taboola has billed itself as an attractive and efficient alternative to Google and Facebook over the years, going by its massive growth. Some factors attributing to this growth is the launch of Taboola feed and and expansion of the video advertising marketplace.
Adam Singolda, Founder and CEO at Taboola, said: “We are now a decade into our journey to fulfil our vision of becoming ‘The Recommender’ on the Open Web. We want to help users discover things anywhere they may be outside of a walled garden, drive growth to quality journalism and give brands an alternative to search and social.”


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