Prior to this, Pant was India Marketing Director at Red Bull

exchange4media Staff 1 day ago

With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff Jan 20, 2020 2:35 PM

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'

exchange4media Staff Jan 14, 2020 6:20 PM

It was earlier reported that Facebook planned to launch its short-video sharing app Lasso in India to compete with TikTok

exchange4media Staff Jan 14, 2020 5:36 PM

Media reports suggest that the social media giant may most likely roll out the app by the first quarter of FY20

exchange4media Staff Jan 10, 2020 5:54 PM

The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable

exchange4media Staff Jan 10, 2020 8:02 AM

With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation

exchange4media Staff Jan 7, 2020 8:28 AM

While some experts say that rising costs can prove detrimental for Facebook, others believe that the platform has been evolving into a part of brands' digital and social hygiene

Ruhail Amin Dec 27, 2019 8:56 AM

Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising

Leenet Satish Dec 27, 2019 8:55 AM

The Playbook was unveiled at the ‘Building Brands Summit’ in Gurugram. More than 60 leading brands attended the event

exchange4media Staff Dec 17, 2019 6:41 PM

Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?

Neeta Nair Dec 17, 2019 9:12 AM

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

The airline is the first regional carrier to leverage the Facebook AR ads format, enabling consumers to play the game directly from Facebook’s newsfeed without additional applications

exchange4media Staff Dec 12, 2019 4:56 PM

According to Glassdoor data, the social media giant has been evaluated poorly by employees on its work-life-balance and leadership parameters

exchange4media Staff Dec 11, 2019 5:43 PM

At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused on privacy

exchange4media Staff Dec 9, 2019 8:37 AM

The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week

exchange4media Staff Nov 30, 2019 4:00 PM

The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts

Tasmayee Laha Roy Nov 28, 2019 8:09 AM

The ad credits can be used by startups to create ads that invite customers to click to open a chat on WhatsApp to develop connection and increase sales, a news media report stated

exchange4media Staff Nov 25, 2019 5:03 PM

Goswami will be reporting to Nirmal Pulickal, Head of India, The Creative Shop, Facebook

Neeta Nair Nov 21, 2019 1:46 PM