After running educational campaigns around misinformation surrounding the pandemic, the social media giant is now looking at a new content strategy

Tasmayee Laha Roy Apr 6, 2020 8:14 AM

The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele

Tasmayee Laha Roy Apr 2, 2020 8:54 AM

The video conferencing service has now rolled out an update for iOS users

exchange4media Staff Mar 30, 2020 12:24 PM

In a combined effort between the Ministry of Health, MyGov & Facebook, the chatbot will help raise awareness, provide authentic information and share precautionary measures

exchange4media Staff Mar 27, 2020 4:15 PM

Despite a significant jump in usage in-app messaging and video calls, Facebook's ad revenue has dwindled as most of these services are not monetised

exchange4media Staff Mar 25, 2020 11:59 AM

Media reports suggest that the deal could be worth several billion dollars

exchange4media Staff Mar 25, 2020 11:19 AM

There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM

The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

exchange4media Staff Mar 11, 2020 8:33 AM

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 7, 2020 9:34 AM

Banerjee joined Facebook in January 2019 after moving out of Vodafone where he was EVP Marketing

exchange4media Staff Mar 6, 2020 8:13 AM

CEO Zuckerberg confirmed the move through a post on his Facebook page

exchange4media Staff Mar 5, 2020 12:00 PM

Chakrabarti will lead the communications charter for both Facebook and Instagram in India

exchange4media Staff Mar 4, 2020 2:28 PM

Mark Read, WPP Global CEO, and CVL Srinivas, Country Head – India, share the India growth story and the company’s vision at a press conference in Mumbai

exchange4media Staff Mar 4, 2020 8:30 AM

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM

The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand

exchange4media Staff Mar 3, 2020 8:14 AM

The Taproot Dentsu campaign makes India the first country in Asia Pacific where such a campaign has been launched

exchange4media Staff Mar 2, 2020 1:46 PM

This year, F8 was scheduled to be held in San Jose in May with an attendance of nearly 5,000 delegates

exchange4media Staff Mar 2, 2020 11:04 AM

Reports also suggest that the social media giant has rolled out similar policies for its Marketplace platform

exchange4media Staff Feb 26, 2020 5:48 PM

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM