According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201
Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative
As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers
Shikha Paliwal Oct 17, 2019 8:21 AM
Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds
exchange4media Staff Oct 10, 2019 8:15 AM
Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms
Neeta Nair Oct 9, 2019 8:41 AM
The incorrect calculations had led advertisers to pay extra for video ads, reports said
exchange4media Staff Oct 9, 2019 7:49 AM
Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate
Noel Dsouza Oct 4, 2019 8:41 AM
The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli
exchange4media Staff Oct 1, 2019 1:13 PM
The creative playbook will enable marketers and agencies to look beyond conventional creative practices
exchange4media Staff Sep 27, 2019 6:02 PM
The platform will carry digital content across four years, including match recaps, in-play key moments and other match and feature content
exchange4media Staff Sep 26, 2019 4:10 PM
With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities
exchange4media Staff Sep 20, 2019 8:28 AM
Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles
exchange4media Staff Sep 17, 2019 2:13 PM
Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more
Dolly Mahayan Sep 16, 2019 8:38 AM
The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it
exchange4media Staff Sep 13, 2019 9:06 AM
As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers
Shikha Paliwal Sep 10, 2019 8:27 AM
The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year
exchange4media Staff Sep 9, 2019 2:56 PM
Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts
Shikha Paliwal Sep 9, 2019 8:20 AM
According to reports, the list of people who liked the post would still be visible
exchange4media Staff Sep 5, 2019 11:28 AM
Along with live coverage of matches, viewers in India can watch match analysis by football experts like John Burridge, Trevor Sinclair and Jamal Bhuyan
exchange4media Staff Sep 4, 2019 6:07 PM
Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference
Noel Dsouza Sep 4, 2019 8:56 AM
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