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Elections

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy 1 hour ago

Siddharth

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal 23 hours ago

Facebook

As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers

Shikha Paliwal Oct 17, 2019 8:21 AM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

RoseTsou

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Facebook

The incorrect calculations had led advertisers to pay extra for video ads, reports said

exchange4media Staff Oct 9, 2019 7:49 AM

Ajay Kakar Aditya Birla Capital

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

Bertolli

The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli

exchange4media Staff Oct 1, 2019 1:13 PM

MMA

The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM

FacebookICC

The platform will carry digital content across four years, including match recaps, in-play key moments and other match and feature content

exchange4media Staff Sep 26, 2019 4:10 PM

Facebook

With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities

exchange4media Staff Sep 20, 2019 8:28 AM

FB insta

Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles

exchange4media Staff Sep 17, 2019 2:13 PM

Location

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Clegg

The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it

exchange4media Staff Sep 13, 2019 9:06 AM

SocialMedia

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

Google Facebook

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM

3D

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

FB

According to reports, the list of people who liked the post would still be visible

exchange4media Staff Sep 5, 2019 11:28 AM

laliga

Along with live coverage of matches, viewers in India can watch match analysis by football experts like John Burridge, Trevor Sinclair and Jamal Bhuyan

exchange4media Staff Sep 4, 2019 6:07 PM

facebook

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM