The Facebook-owner has said the information will be available on its public ad database

exchange4media Staff May 24, 2022 8:28 AM


The company’s advertising revenue for quarter ended March 31, 2022, stands at $26,998

exchange4media Staff Apr 28, 2022 10:21 AM


Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money

exchange4media Staff Feb 25, 2022 8:57 AM


The company's shares have plunged on account of Facebook's global daily active users declining for the first time

exchange4media Staff Feb 3, 2022 12:58 PM


The company has reported total revenue of $33,671 million for the fourth quarter

exchange4media Staff Feb 3, 2022 9:09 AM


The government has also blocked 2 Twitter accounts, 2 Instagram accounts, and 1 Facebook account for being involved in spreading disinformation over the internet

exchange4media Staff Jan 24, 2022 10:41 AM

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Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system

Kanchan Srivastava Jan 18, 2022 8:52 AM

App Annie report?blur=25

The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019

exchange4media Staff Jan 15, 2022 10:32 AM

Red Lab?blur=25

The report states that established brands in all segments of the market are preparing themselves for new direct-to-avatar (DTA) product releases.

exchange4media Staff Jan 5, 2022 1:59 PM


Vaccines, Olympics, and Captain Vikram Batra were among the top trending topics in the Meta list

exchange4media Staff Dec 18, 2021 9:27 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 11, 2021 8:21 AM

digital marketing?blur=25

According to experts, most of this growth has come at the expense of print, radio, and outdoor

Javed Farooqui Dec 6, 2021 9:26 AM


We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms

Kanchan Srivastava Dec 6, 2021 8:07 AM


The agenda is to hear the views of the representatives of Facebook India on the subject 'Safeguarding citizens’ rights and prevention of misuse of social/online news media platforms

exchange4media Staff Nov 26, 2021 8:42 AM

social media platforms?blur=25

As per the committee, social media platforms must be seen as publishers and not as intermediaries that enjoy legal protection from the content published on their platforms

exchange4media Staff Nov 25, 2021 8:31 AM

Ajit Mohan?blur=25

Meta India VP and MD Ajit Mohan said that one of their key focus areas in India is to become an ally for small businesses and entrepreneurs

exchange4media Staff Nov 24, 2021 8:40 AM


The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM


The company had originally planned to enable end-to-end encryption (E2EE) on both the services sometime in 2022

exchange4media Staff Nov 22, 2021 3:03 PM