Times Now?blur=25

The channel recorded a viewership of 116 mn on YouTube and Facebook in October

exchange4media Staff Nov 17, 2022 4:12 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 5, 2022 7:15 AM

Ajit Mohan?blur=25

Mohan, who will join Snap Inc. as the President of its APAC business, wrote a heartfelt note on LinkedIn about his time at Meta

exchange4media Staff Nov 4, 2022 11:47 AM


Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year

Kanchan Srivastava Nov 4, 2022 8:50 AM

ajit mohan?blur=25

Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months

exchange4media Staff Nov 4, 2022 8:01 AM

digital marketing?blur=25

While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM

Kartik Sharma?blur=25

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

revenue drop?blur=25

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM


The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue

exchange4media Staff Oct 27, 2022 8:19 AM


The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297 crore

exchange4media Staff Oct 18, 2022 8:51 AM


There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition

exchange4media Staff Sep 29, 2022 10:24 AM

walled garden?blur=25

While walled gardens create an exclusive environment for brands, big tech holds the reins to the data and claims a large chunk of the ad revenue, say experts

Shantanu David Sep 19, 2022 8:59 AM


Snap's GlobalWebIndex has surveyed Snapchatters to compare the platform’s unique daily audience vs. other social platforms

exchange4media Staff Aug 29, 2022 11:06 AM


Meta CFO Dave Wehner said during the Q2 earnings call that y-o-y ad revenue growth was strongest in APAC and Rest of World at 13% and 11%, respectively

exchange4media Staff Jul 28, 2022 12:02 PM


Javi, as he is popularly known, was once described as “one of the most influential people in Facebook’s history" by none other than Mark Zuckerberg

exchange4media Staff Jun 4, 2022 8:09 AM