The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users
e4m Staff Apr 30, 2026 2:51 PM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Earlier, Simon Milner held public policy roles at the BBC and British Telecom
e4m Staff Jan 20, 2026 3:17 PM
The platform strengthens measurement, publishing, and collaboration capabilities for developers and marketers
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
The phase-out marks the end of an era for web-wide Facebook integrations as Meta streamlines its platform tools
e4m Staff Nov 12, 2025 1:33 PM
The company has expanded its AI-powered dubbing and translation tools for Reels to include Hindi and Portuguese, in addition to English and Spanish
e4m Staff Oct 10, 2025 1:04 PM
The first Meta account will be billed at £2.99 on the web or £3.99 on mobile, while each additional account added to the Meta Accounts Center will cost an extra £2 per month on the web or £3 on mobile
e4m Staff Sep 26, 2025 7:59 PM
The government has blocked 26 platforms after failure to comply with new registration rules
e4m Staff Sep 5, 2025 12:54 PM
81% of consumers use Meta platforms in discovery stage; WhatsApp emerges as key evaluation tool
e4m Staff Aug 12, 2025 3:13 PM
Advertising, Meta’s main revenue engine, contributed $41.39 billion, also up 16% from last year
The emails, dating April 2022, were part of the proceedings in the anti-trust case against Meta
e4m Staff Apr 19, 2025 10:04 AM
Meta has responded to EU's accusations strongly, stating that Marketplace’s success is due to user preference and not coercion
e4m Staff Nov 15, 2024 8:39 AM
India’s digital ad market has grown exponentially, and Facebook, along with platforms like Instagram, remains a preferred choice for Indian advertisers
The feature, as per the company, is to allow brands to manage the conversation and shield their content from potentially negative feedback
e4m Staff Oct 11, 2024 3:22 PM
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
e4m Staff Aug 1, 2024 10:44 AM
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
e4m Staff Jul 24, 2024 5:43 PM
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
e4m Staff Jul 18, 2024 3:04 PM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year
e4m Staff Apr 25, 2024 9:14 AM
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
e4m Staff Jan 19, 2024 8:26 AM
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
e4m Staff Oct 26, 2023 2:45 PM
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Nilanjana Basu Oct 26, 2023 8:38 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Sohini Ganguly Aug 23, 2023 9:18 AM
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Shantanu David Jul 31, 2023 8:47 AM
Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival
Dr Srinath Sridharan Jul 17, 2023 9:27 AM
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
exchange4media Staff May 10, 2023 12:59 PM
Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of
exchange4media Staff May 3, 2023 12:55 PM
Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion.
exchange4media Staff Apr 27, 2023 8:44 AM
According to the company's transparency report, it got 1,647 reports of grievances for India in February
exchange4media Staff Apr 4, 2023 11:38 AM
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
exchange4media Staff Mar 23, 2023 3:25 PM
The latest round of layoffs comes just four months after the tech giant fired 11,000 employees
exchange4media Staff Mar 14, 2023 8:22 PM
Nicola Mendelsohn to be the new head of global business group
exchange4media Staff Feb 14, 2023 9:13 AM