Meta allows advertisers to disable comments on Instagram & Facebook
The feature, as per the company, is to allow brands to manage the conversation and shield their content from potentially negative feedback
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Published: Oct 11, 2024 3:22 PM | 1 min read
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Meta has launched a new feature that allows advertisers to turn off comments on their ads across Instagram and Facebook. The feature is currently available to a limited number of businesses.
The feature, as per the company, is designed to provide brands with enhanced control over interactions with their ads, allowing them to manage the conversation and shield their content from potentially negative feedback.
“We know it’s important for businesses to have control over how their ads appear across Facebook and Instagram, which is why we’ve spent years investing in brand safety and suitability tools across our platforms,” wrote Meta in a blog post.
“We understand this functionality can be important for brands when running sensitive campaigns or during periods of heightened sensitivity.” Meta wrote, in a blog post. “Comment controls are currently available to a limited number of businesses, and we will continue to test and iterate on this functionality and its availability,” the post mentioned.
Meta further said that they are also working on developing features "to give businesses more control over which profiles their ads can appear on.”
“We tested the ability for them to block their ads from appearing on certain Instagram profiles by applying a 'publisher block list'," the blog post read.
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