Instagram as a marketing platform is a big draw for brands to expand their businesses. These successful campaigns are proof

Shikha Paliwal 36 minutes ago

Celebrating World Disability Day on December 3, the EQUAL campaign launched on Instagram is conceptualised by Reeta Gupta of The Network

exchange4media Staff Dec 6, 2019 4:02 PM

While some industry heads say the removal of likes will bring the focus back on content, others believe influencers will now need to look for other ways to showcase their scale & impact

Shikha Paliwal Dec 5, 2019 8:55 AM

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Users of TikTok in India account for 31% of the short-form video app’s downloads

exchange4media Staff Nov 19, 2019 12:17 PM

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

exchange4media Staff Nov 5, 2019 8:52 AM

At a recent event, Instagram highlighted ‘Born on Instagram’, 'Instagram for Business' and ‘Unlabel’ content series

exchange4media Staff Nov 1, 2019 1:54 PM

The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time

exchange4media Staff Nov 1, 2019 1:49 PM

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

As part of the initiative, multiple profiles of cockroaches were created on Instagram with interesting names to attract users

exchange4media Staff Oct 25, 2019 12:36 PM

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles

exchange4media Staff Sep 17, 2019 2:13 PM