From making TikTok videos to shooting a few hoops with their families, celebrity basketball players make most of the quarantine time
exchange4media Staff Mar 30, 2020 10:00 PM
Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training
Anjali Thakur Mar 11, 2020 8:32 AM
We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy
exchange4media Staff Mar 9, 2020 8:28 AM
The Bollywood actor has seemingly set up her profile on the photo-sharing platform as part of a brand endorsement
exchange4media Staff Mar 6, 2020 4:39 PM
The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand
exchange4media Staff Mar 3, 2020 8:14 AM
Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses
Tasmayee Laha Roy Feb 17, 2020 8:17 AM
The campaign launched in the run up to Safer Internet Day will run through 2020 and reach half a million people
exchange4media Staff Feb 10, 2020 1:41 PM
The campaign is an innovative depiction of underprivileged girls on periods using Instagram Stories as the medium
exchange4media Staff Feb 10, 2020 12:54 PM
With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before
Tasmayee Laha Roy Feb 5, 2020 8:14 AM
With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface
Shreshtha Verma Jan 31, 2020 8:19 AM
The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages
exchange4media Staff Jan 27, 2020 4:02 PM
Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more
Anjali Thakur Jan 23, 2020 9:42 AM
The photo-sharing app has also started testing a desktop DM feature that lets users share direct messages with others through the browser
exchange4media Staff Jan 21, 2020 3:01 PM
With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation
exchange4media Staff Jan 7, 2020 8:28 AM
The agency founded by Natasha Saraogi has a set of renowned clients in the fashion industry, such as Central, and FBB.
exchange4media Staff Jan 6, 2020 2:47 PM
Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media
Shreshtha Verma Dec 27, 2019 9:00 AM
Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising
Leenet Satish Dec 27, 2019 8:55 AM
The report was revealed by actor Tiger Shroff, who is considered a trendsetter in Bollywood
exchange4media Staff Dec 26, 2019 6:07 PM
At the festival, fans can exclusively meet and greet with their favourite digital superstars, make collab videos and even upgrade to get a follow back
exchange4media Staff Dec 19, 2019 5:11 PM
Brand custodians say that Instagram will be the favourite marketing platform for brands in 2020, followed by TikTok and YouTube
exchange4media Staff Dec 19, 2019 2:20 PM
