The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms

exchange4media Staff 28-January-2019

Brands also cash in with images of their products from a decade ago and now

Neethu Mohan 18-January-2019

The Instagram Ad film service will help brands and agencies to cater to the audience missing out on TV and newspaper promotions

exchange4media Staff 17-January-2019

Account has already got 17.7K followers; Kylie Jenner, the previous record holder responds by posting video of her breaking egg on pavement

exchange4media Staff 16-January-2019

The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues. 

exchange4media Staff 27-December-2018

Ellana Lee, Head, CNN Vision, and SVP and Managing Editor of CNN International in APAC, on why brands want to work with them and the need to now explore newer grounds

exchange4media Staff 29-November-2018

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas 26-November-2018

Accounts will receive an in-app message alerting them of inauthentic activity and will ask them to secure account by changing their password

exchange4media Staff 21-November-2018

The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12 noon to 4:00 pm

exchange4media Staff 14-November-2018

As user growth stalls, Facebook now bets big on stories and videos, believes ads will follow as it is the future

exchange4media Staff 31-October-2018

The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram

exchange4media Staff 24-October-2018

Advertorial: The Influencer Syndrome is social media’s biggest trend; and the ‘influencer’ is the new-age celebrity we all aspire to be

exchange4media Staff 26-September-2018

Mike Krieger and Kevin Systrom built Instagram and sold it to Facebook for $715 million six years ago

exchange4media Staff 25-September-2018

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff 09-August-2018

The purge of fake accounts follows Facebook's announcement that it aims to be more transparent with users about the use of its platform for untoward political benefit

exchange4media Staff 01-August-2018

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s digital marketing conference Techमंच

exchange4media Staff 29-June-2018

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan 22-June-2018

Industry lauds Unilever's move to 'Weed' out Social Media Influencers who buy fake followers

Neethu Mohan and Dolly Mahayan 19-June-2018

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

exchange4media Staff 18-June-2018

For the first time Disney India is using digital marketing as a tool to connect with its core TG

exchange4media Staff 10-May-2018