#ZameenSeJudayEkSaath is an Instagram only campaign that reiterates the message of bonding and togetherness

exchange4media Staff 1 day ago

Under the service, business owners can set up single online stores on Facebook and Instagram for customers

exchange4media Staff May 20, 2020 11:11 AM

The acquisition will benefit both parties in encashing each other’s popularity and reach, say industry leaders

exchange4media Staff May 20, 2020 9:06 AM

As part of the campaign, customers can win discounts and e-vouchers

exchange4media Staff May 19, 2020 12:22 PM

The social networking giant has said in a blog that it plans to further integrate the GIF library into Instagram

exchange4media Staff May 16, 2020 9:36 AM

The airport went all out on Facebook, Twitter and Instagram to keep the airport buzzing even without people travelling

exchange4media Staff May 7, 2020 9:23 AM

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

Nitin Chopra, Industry Head, E-comm & Retail, Facebook India, tells us how Instagram has now become an ideal place for brands & influencers to create effective yet empathetic content for consumers

Christina Moniz May 4, 2020 8:45 AM

We look at some of the social media posts by institutions and brands that stood out, as tributes kept pouring in for the veteran actor

exchange4media Staff May 1, 2020 9:16 AM

ADOHM unites ad campaigns from various platforms such as Google, Facebook, Instagram and Taboola

exchange4media Staff Apr 29, 2020 2:59 PM

Jacqueline, the ambassador of Baby-G from the house of Casio, has shared a video on Instagram inviting all to take up the ‘Inversion’ challenge

exchange4media Staff Apr 20, 2020 11:48 AM

With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth

Anjali Thakur Apr 14, 2020 8:33 AM

After running educational campaigns around misinformation surrounding the pandemic, the social media giant is now looking at a new content strategy

Tasmayee Laha Roy Apr 6, 2020 8:14 AM

From making TikTok videos to shooting a few hoops with their families, celebrity basketball players make most of the quarantine time

exchange4media Staff Mar 30, 2020 10:00 PM

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM

The Bollywood actor has seemingly set up her profile on the photo-sharing platform as part of a brand endorsement

exchange4media Staff Mar 6, 2020 4:39 PM

The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand

exchange4media Staff Mar 3, 2020 8:14 AM

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

The campaign launched in the run up to Safer Internet Day will run through 2020 and reach half a million people

exchange4media Staff Feb 10, 2020 1:41 PM