Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
The contest titled Relive Your Memories where participants get a chance to win a grand prize of INR 1 lakh, along with weekly and daily prizes
exchange4media Staff 04-April-2019
The rebranding comes as Facebook CEO Mark Zuckerberg attempts to establish full control over the entity, which also includes the integration of Facebook, Instagram, and WhatsApp
exchange4media Staff 01-April-2019
Guest Column: Mittal, Founder and CEO, Vent All Out says that Instagram is gaining pace against YouTube, and talks about how people are getting inclined towards the shorter 60 sec videos on Instagram
Swiggy’s latest campaign #SwiggyVoiceofHunger has received over 60000+ responses
exchange4media Staff 04-March-2019
The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date
exchange4media Staff 01-March-2019
The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms
exchange4media Staff 28-January-2019
Brands also cash in with images of their products from a decade ago and now
The Instagram Ad film service will help brands and agencies to cater to the audience missing out on TV and newspaper promotions
exchange4media Staff 17-January-2019
Account has already got 17.7K followers; Kylie Jenner, the previous record holder responds by posting video of her breaking egg on pavement
exchange4media Staff 16-January-2019
The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues.
exchange4media Staff 27-December-2018
Ellana Lee, Head, CNN Vision, and SVP and Managing Editor of CNN International in APAC, on why brands want to work with them and the need to now explore newer grounds
exchange4media Staff 29-November-2018
Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.
Venkata Susmita Biswas 26-November-2018
Accounts will receive an in-app message alerting them of inauthentic activity and will ask them to secure account by changing their password
exchange4media Staff 21-November-2018
The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12 noon to 4:00 pm
exchange4media Staff 14-November-2018
As user growth stalls, Facebook now bets big on stories and videos, believes ads will follow as it is the future
exchange4media Staff 31-October-2018
The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram
exchange4media Staff 24-October-2018
Advertorial: The Influencer Syndrome is social media’s biggest trend; and the ‘influencer’ is the new-age celebrity we all aspire to be
exchange4media Staff 26-September-2018
Mike Krieger and Kevin Systrom built Instagram and sold it to Facebook for $715 million six years ago
exchange4media Staff 25-September-2018
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