In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram

Javed Farooqui Jan 18, 2021 8:20 AM

Signal was downloaded 3.3 million times compared to WhatsApp's 1.7 million downloads between Jan 5 & 11 

exchange4media Staff Jan 14, 2021 2:20 PM

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence

exchange4media Staff Jan 7, 2021 4:39 PM

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said

Tasmayee Laha Roy Jan 7, 2021 7:40 AM

As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its own platform

exchange4media Staff Dec 30, 2020 12:20 PM

The consumer goods giant announced its boycott of the tech companies in June, citing hate speech and polarisation on these platforms

exchange4media Staff Dec 19, 2020 9:21 AM

The app is less than 2MB in size and is built to deliver an Instagram experience that remains fast and reliable

exchange4media Staff Dec 16, 2020 1:04 PM

The burger chain will help small businesses leverage the reach of its social media account to support them in the times of the pandemic

exchange4media Staff Dec 16, 2020 12:56 PM

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more

Tasmayee Laha Roy Dec 9, 2020 8:46 AM

In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on the platform first

exchange4media Staff Nov 30, 2020 8:22 AM

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case study executed by the brand

exchange4media Staff Nov 27, 2020 8:34 AM

The filter has garnered a massive reach of 1.4 million within 6 days

exchange4media Staff Nov 26, 2020 5:08 PM

Facebook has teamed up with Sportsmanias to develop the 3D AR effect titled 'Bat Talks for India'

exchange4media Staff Nov 25, 2020 3:00 PM

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks

exchange4media Staff Nov 21, 2020 11:39 AM

The actor will promote the brand on Instagram using branded content ads

exchange4media Staff Nov 6, 2020 12:51 PM

The programme aims to spread the message of kindness amongst half a million teens and young adults

exchange4media Staff Oct 22, 2020 3:51 PM

These include immersive AR filters and stickers to create fun and engaging Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya

exchange4media Staff Oct 20, 2020 3:22 PM

The campaign celebrates the creators of Instagram's latest short-form content feature Reels

exchange4media Staff Oct 19, 2020 3:50 PM

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM

‘Love Runs Deep’ is Instagram's first campaign in India aimed at marketers and advertisers

exchange4media Staff Oct 8, 2020 7:19 PM