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Ellana Lee, Head, CNN Vision, and SVP and Managing Editor of CNN International in APAC, on why brands want to work with them and the need to now explore newer grounds

exchange4media Staff 29-November-2018

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas 26-November-2018

Accounts will receive an in-app message alerting them of inauthentic activity and will ask them to secure account by changing their password

exchange4media Staff 21-November-2018

The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12 noon to 4:00 pm

exchange4media Staff 14-November-2018

As user growth stalls, Facebook now bets big on stories and videos, believes ads will follow as it is the future

exchange4media Staff 31-October-2018

The campaign will display various looks and styles from the brand's latest festive collection exclusively on Instagram

exchange4media Staff 24-October-2018

Advertorial: The Influencer Syndrome is social media’s biggest trend; and the ‘influencer’ is the new-age celebrity we all aspire to be

exchange4media Staff 26-September-2018

Mike Krieger and Kevin Systrom built Instagram and sold it to Facebook for $715 million six years ago

exchange4media Staff 25-September-2018

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff 09-August-2018

The purge of fake accounts follows Facebook's announcement that it aims to be more transparent with users about the use of its platform for untoward political benefit

exchange4media Staff 01-August-2018

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s digital marketing conference Techमंच

exchange4media Staff 29-June-2018

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan 22-June-2018

Industry lauds Unilever's move to 'Weed' out Social Media Influencers who buy fake followers

Neethu Mohan and Dolly Mahayan 19-June-2018

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

exchange4media Staff 18-June-2018

For the first time Disney India is using digital marketing as a tool to connect with its core TG

exchange4media Staff 10-May-2018

We list some of the main takeaways for marketers from the annual two-day F8 conference held in San Jose, California

exchange4media Staff 03-May-2018

On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while positioning themselves as a trusted fitness advisor

exchange4media Staff 21-March-2018

Giphy is a new addition to both the social media platforms. Instagram added the feature in January and Snapchat only just partnered with Giphy in February.

exchange4media Staff 12-March-2018

Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan 07-March-2018

As brands delve deeper into the behaviour and demographics of their audience, they can create more relevant and timely content, which will ultimately help drive sales

Paul Webster 26-February-2018