According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

The brands will be rebranded as 'Instagram from Facebook' and 'WhatsApp from Facebook', the social networking giant has said

exchange4media Staff Aug 3, 2019 1:03 PM

The figures represent about 15 percent of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing

exchange4media Staff Jul 26, 2019 8:53 AM

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

As the #faceappchallenge took over Twitter and Instagram, we spoke to industry experts to decode how brands and marketers are making the most of such social media phenomenon

exchange4media Staff Jul 18, 2019 8:30 AM

Created by Leo Burnett Orchard and Indigo Consulting, the promotional contest got over 11,000 applications in a week

exchange4media Staff Jul 17, 2019 4:33 PM

Actress Neha Dhupia launches the second challenge on Instagram; to participate one needs to post video of them saying the tongue twister ‘Better fed bellies make Bachpan better’

exchange4media Staff Jul 13, 2019 8:48 AM

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM

As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways

Shikha Paliwal Jul 9, 2019 8:10 AM

The actor made the announcement by changing his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan

exchange4media Staff Jul 5, 2019 4:10 PM

According to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, Amazon moves ahead of Apple and Google to end the technology giants’ 12-year dominance

exchange4media Staff Jun 11, 2019 1:11 PM

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy Jun 6, 2019 7:46 AM

From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media

Neethu Mohan May 24, 2019 9:48 AM

The campaign includes user-generated content on Facebook, Instagram and YouTube across 11 cities in India

exchange4media Staff May 10, 2019 4:05 PM

A series of 20 hoardings came alive in the form of a Flipbook when captured on social media in Gurgaon

exchange4media Staff May 7, 2019 11:53 AM

The League has 6 notable social media influencers participating; the winners of League will get couple passes to watch the IPL Finals

exchange4media Staff May 6, 2019 7:26 PM

In her maiden trip to India, Australian social media celebrity and vlogger, Supercar Blondie shares her passion to drive hybrid electric cars and talks about benefits of social media

Priyaankaa Mathur May 6, 2019 8:40 AM

Instagrammer of the Year Award winners Bhuvan Bam, Pooja Dhingra & Sejal Kumar along with Saket Jha Saurabh, Head, Entertainment Partnerships, Facebook India, speak about influencer marketing and more

Priyaankaa Mathur May 6, 2019 8:08 AM

With a following of 6.3mn on Instagram & 13 mn on YouTube, Bam has emerged as the biggest entertainer with his channel BB Ki Vines and his newest digital property ‘Titu Talks’

exchange4media Staff May 3, 2019 2:46 PM

Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur Apr 18, 2019 8:13 AM