New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
A recent Instagram activity by Virat Kohli has yet again made social media move like never before, this time over a simple ‘like'
e4m Staff Apr 17, 2026 3:26 PM
With the new feature, creators can tag products directly within Reels by either pasting a product URL, including affiliate links, or selecting items from a brand’s catalogue
e4m Staff Apr 13, 2026 3:27 PM
The new paid tier focuses on stories, privacy controls and engagement tools as Meta explores subscription-led growth
e4m Staff Mar 31, 2026 6:58 PM
Instagram is leaning into the Dhurandhar 2 wave, rolling out film-inspired fonts within its Edits video editing app
Vaishnavi Deshpande Mar 27, 2026 3:21 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Donald Trump stands second with around 43.2 million followers, while in India, Yogi Adityanath and Rahul Gandhi trail with approximately 16 million and 12.6 million respectively
e4m Staff Feb 26, 2026 2:27 PM
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
Bad Bunny delivered a historic performance on February 8, 2026 at Levi’s Stadium in Santa Clara, California, becoming the first solo Latino artist to headline the Super Bowl halftime show
Indian cricket star Virat Kohli's official Instagram account became temporarily inaccessible late on January 29, catching millions of followers off guard
e4m Staff Jan 30, 2026 2:05 PM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
With generative AI tools becoming more accessible, social media creators are increasingly exploring prompt-based formats that enable rapid customisation and effortless sharing
Vaishnavi Deshpande Jan 16, 2026 5:17 PM
Creators can use Meta AI to transform their Reels so they sound and appear fluent in some of the world’s most widely spoken languages
e4m Staff Jan 16, 2026 3:29 PM
Soldiers will also be permitted to flag misleading or fake content encountered on social media to senior officers
e4m Staff Dec 26, 2025 4:16 PM
Adam Mosseri also emphasised that visibility on Instagram is not dictated by follower count alone
Vaishnavi Deshpande Dec 23, 2025 2:34 PM
According to the Meta blog, Instagram for TV is built for shared viewing and content standards will be applied suitable for a broad audience
‘Your Algorithm’ marks a major shift toward transparency, giving users direct control over what shapes their Reels experience
e4m Staff Dec 12, 2025 12:47 PM
The platform strengthens measurement, publishing, and collaboration capabilities for developers and marketers
Introduces Meta AI reel translations in Bengali, Tamil, Telugu, Kannada and Marathi, and new Indian script fonts in Edits
e4m Staff Nov 28, 2025 4:08 PM
Over the past five years, Yashraj Mukhate has become one of India’s most reliable sonic creators, composing branded jingles for over 50 campaigns across sector
Shalinee Mishra Nov 22, 2025 9:30 AM
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
Global icon Priyanka Chopra Jonas dropped a behind-the-scenes video from the monumental title launch of SS Rajamouli's upcoming film, ‘Varanasi’
Vaishnavi Deshpande Nov 18, 2025 3:24 PM
In the attention economy, Anunay Sood had become a trusted storyteller who helped brands connect with audiences in a more personal way
The update comes ahead of the busy Christmas and New Year campaign season
Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions
e4m Staff Oct 15, 2025 1:31 PM
The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping and customer support, say experts
Sunidhi Vijay Oct 9, 2025 9:02 AM
Each winner will receive a literal gold ring along with a matching badge on their Instagram profile
Instagram’s new Map feature provides users and their friends with a simple, seamless way to stay connected
Influencer Sufi Motiwala, a fashion commentator, described his platform as ‘one big video’, blending fashion humour, relatable content, and topicality to sustain audience engagement during campaigns
Shalinee Mishra Oct 3, 2025 8:59 AM
Vishnu Kaushal adapts characters from his content universe to suit campaign goals — a versatility that’s made him a bankable voice in India’s creator economy
Shalinee Mishra Oct 1, 2025 9:12 AM
Experts say even marginal adoption of ad-free models could make creators the most reliable way to reach audiences
Shalinee Mishra Sep 30, 2025 9:05 AM
The first Meta account will be billed at £2.99 on the web or £3.99 on mobile, while each additional account added to the Meta Accounts Center will cost an extra £2 per month on the web or £3 on mobile
e4m Staff Sep 26, 2025 7:59 PM
As Instagram hits a historic milestone, Meta sharpens its strategy around short-form video, private messaging, and smarter recommendations
e4m Staff Sep 25, 2025 10:48 AM
YouTuber and digital creator Madan Gowri shares why Tamil Nadu is a tough market for celebrity endorsements, the fine line between content and commerce, and more
Shalinee Mishra Sep 17, 2025 1:24 PM
Industry watchers say the change hints at a potential power shift in the influencer economy, with smaller and regional creators positioned to benefit from higher retention and lower Skip Rates
Shalinee Mishra Aug 28, 2025 8:56 AM
81% of consumers use Meta platforms in discovery stage; WhatsApp emerges as key evaluation tool
e4m Staff Aug 12, 2025 3:13 PM
Meta's boosted forecast reflects its push to improve advertiser returns by using AI and automation to optimise ad delivery across its platforms
e4m Staff Aug 12, 2025 12:28 PM
Elaine Weiner is a seasoned professional with over 15 years of experience in the industry
By testing per-frame like counts, Instagram is giving brands a microscope rather than a magnifying glass
Shalinee Mishra Jul 22, 2025 8:30 AM