Anunay Sood: A creator who made brands feel human
In the attention economy, Anunay Sood had become a trusted storyteller who helped brands connect with audiences in a more personal way
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Published: Nov 6, 2025 4:27 PM | 3 min read
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Anunay Sood, one of India’s most admired travel creators and photographers, passed away on Thursday morning at the age of 32. The news was confirmed by his family through his official Instagram account. The cause of death has not been disclosed.
In the attention economy, Sood had become a trusted storyteller who helped brands connect with audiences in a more personal way. His collaborations with Samsung, Google Maps, Maruti Suzuki Arena, Marriott Bonvoy, FireLens, and The Ghar were built on emotion.
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A Storyteller with a Marketer’s Instinct
Anunay’s influence extended beyond his lens. With 1.4 million followers on Instagram and 3.8 lakh subscribers on YouTube, he consistently ranked among the top Indian creators. He was featured in Forbes India’s Top 100 Digital Stars for three consecutive years — 2022, 2023, and 2024 — for shaping how travel storytelling could meet marketing with meaning.
His last Instagram post, shared from Las Vegas two days before his passing, showed him surrounded by luxury cars with the caption, “Still can’t believe I spent the weekend surrounded by legends and dream machines.” It now reads like a moment frozen in celebration of his craft and curiosity.
Sood’s content often felt like a personal conversation with his audience. His followers didn’t just scroll through his posts; they lingered. His visuals carried calm energy, his voiceovers were thoughtful, and his tone was reflective. He had a way of turning simple journeys into emotional experiences.
Brands admired him for that precision. He made content that performed but never felt forced. His collaborations often blurred the line between travel filmmaking and brand storytelling.
On YouTube, his most recent video, titled “Exploring the Hidden Side of Switzerland | Places Tourists Never Visit”, was uploaded on November 3, reflecting his ongoing passion for discovering unexplored corners of the world.
His Brand Journey
He recently partnered with Samsung for a Galaxy Z Fold giveaway campaign, urging his followers to “unfold their creativity with the ultimate travel companion.”
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He also featured in an ad for Google Maps, sharing how the app helped him find hidden gems and local food spots while exploring new cities.
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His collaborations extended to the hospitality sector as well — including partnerships with Marriott Bonvoy and Crowne Plaza Kochi, where he highlighted the balance between work and leisure during his travels.
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Anunay was also associated with Maruti Suzuki Arena for the launch of its Victoris model, celebrating the joy of road trips and exploration, and with The Ghar, a travel accommodation brand known for its cozy mountain stays.
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He recently promoted FireLens smart glasses, showcasing their potential as a hands-free travel companion equipped with an 8MP camera and HD recording.
Sood’s family released a statement on Instagram on Thursday morning, requesting privacy. “We kindly ask for your understanding and privacy as we navigate this difficult time. Please keep his family and loved ones in your thoughts and prayers. May his soul rest in peace,” it read.
Tributes from creators, brand partners, and fans have poured in since morning. Many described him as someone who didn’t just travel for the camera but for the feeling of it.
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