Instagram introduces 'AI Creator' label for content transparency
The label appears on the profile and alongside the content
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Published: May 5, 2026 1:05 PM | 1 min read
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Instagram has tested the ability for creators who often create with AI to label their account as an “AI creator”.
The label appears on the profile and alongside the content.
This new label builds on existing “AI info” labels that can be applied when posting AI content and that are automatically added when AI tools are detected in the creation process.
If enabled, “AI creator” will appear on your profile’s bio and alongside your content in places such as Feed, Reels, and Explore.
In instances when content is labeled as “AI info” and posted by a labeled AI creator, the “AI info” label will appear on the content instead of the “AI creator” label.
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