New Oracle CX Cloud brings together artificial intelligence, advanced data analytics, innovative search, voice, and video

exchange4media Staff Apr 24, 2018 6:29 PM

MindShift Interactive will manage the account of Aegon Life Insurance's Mumbai office

exchange4media Staff Apr 24, 2018 6:14 PM

Sources in power corridors say Upma Chaudhary, a 1983 batch Himachal IAS officer, will be next Secretary in I&B Ministry

exchange4media Staff Apr 24, 2018 4:55 PM

Under Meltwater, Sysomos will become the Social Analytics division with a focus on delivering timely and relevant insights to brands and marketing teams

exchange4media Staff Apr 24, 2018 4:29 PM

MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer experiences

exchange4media Staff Apr 24, 2018 4:00 PM

The event for saluting real life heroes is jointly executed each year by Kannada news TV channel, Suvarna News and daily Kannada Prabha, part of the Asianet News Media Entertainment Limited

exchange4media Staff Apr 24, 2018 3:43 PM

The beverage brand is taking consumers down the memory lane by launching six vintage designs

exchange4media Staff Apr 24, 2018 3:19 PM

Tata Sky subscribers will now be able to browse and access the entire Netflix service

exchange4media Staff Apr 24, 2018 3:00 PM

Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

exchange4media Staff Apr 24, 2018 2:08 PM

The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.

exchange4media Staff Apr 24, 2018 1:55 PM

Katrina will endorse Kalyan’s jewellery collections and will also be part of Kalyan Jewellers’ customer engagement programmes across its showrooms in India and West Asia

exchange4media Staff Apr 24, 2018 1:43 PM

The campaign crafted and conceptualized by FCB Ulka stays true to the Rooh Afza brand, and finds a way to connect with Indian millennials who are progressive yet immensely proud of their culture.

exchange4media Staff Apr 24, 2018 1:26 PM

Set to air on Viu in late 2018, the hit global crime drama will become the first Endemol Shine Group scripted content in Asia for OTT

exchange4media Staff Apr 24, 2018 12:58 PM

With an overall experience of around 29 years, Rajesh Kathuria will be the Assistant Vice President in the IT division at Shemaroo, while Vivek Koka will be the Assistant Vice President for the New Business Development division

exchange4media Staff Apr 24, 2018 12:09 PM

Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Dolly Mahayan Apr 24, 2018 9:00 AM

The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman Apr 24, 2018 8:59 AM

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri Apr 24, 2018 8:57 AM

Super Plastronics has entered into an exclusive licensing agreement with Thomson, which is returning to India after 15 years. CEO Avneet Singh Marwah speaks about Thomson's second innings and its strategy

Ruhail Amin Apr 24, 2018 8:56 AM

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing to monetise their traffic

Anam Khan Apr 24, 2018 8:55 AM