IPL 2018, April 14-20: Vivo and CSK get maximum mention on social media
In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent
Published - Apr 24, 2018 8:50 AM Updated: Apr 24, 2018 8:50 AM
According to the data collected by the international media intelligence company Meltwater the second week of Vivo Indian Premier League saw things in favour of Chennai Super Kings (CSK) and the title sponsor Vivo. The much-loved CSK, which made a comeback this year after serving a two-year suspension, has the highest mentions of around 189.2K across all teams on social media. Hence it wasn’t surprising when the trending hashtags Ku Periya Whistle Adinga, Dhoni and Whistle Podu Express are related to the team.
Chinese smartphone Vivo has been aggressively been pushing itself across media through its TVC and digital initiatives. Hence it managed to be successful in its mission to be the highly recalled brand during IPL with around 75.44K followed by Jio and Coke.
Meanwhile in the comparative analysis done by Meltwater between Vodafone and Jio we saw the latter dominating the social media share of voice by 91 per cent during April 14 and 20.
Digital consumption is the keyword this season with Hotstar emerging as the favourite platform for IPL fans. Jio TV was the second most preferred mode of consumption with 13.49 per cent share.
exchange4media has tied up with Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.
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