Date-wise News
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The new TVC reiterates the powerful message of Khadi and how it will continue to be a movement of change, however this time as a fashionable fabric
The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels as well as digital, OOH, in-store and cinema
Through this collaboration, both brands will now have a wider reach to ad inventory on the Airtel TV mobile app on the InMobi network
A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders
In top programmes, Zee TV’s Kundali Bhagya bagged the first spot in this week, followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein on second and third spots respectively in urban market
The campaign “Ajnabi Shahar Mein Apni Dukaan”, shows the everyday struggles of an unknown city through this endearing team, where Amazon.in, as the leading online shopping destination, helps resolve dilemmas getting in the way of things truly important.
The brand has redesigned its logo without the colour gradient, and a second version for digital platforms
e4m Desk Apr 12, 2018 11:37 AM
Mindshare’s campaign for Cerebro won the award in the Emerging Market Regions Award category
e4m Desk Apr 12, 2018 10:56 AM
DAN e4m Digital Report lists Social Media as one of the significant growth drivers for digital advertising in India
Gowthaman Ragothaman on ensuring cross working between various global markets and the fast paced working of a year old Minsdhare Fast’s Indian wing
Naziya Alvi Rahman Apr 12, 2018 8:59 AM
During the hearing, lawmakers are said to have repeatedly interrupted Zuckerberg mentioning that he was not answering questions to their satisfaction.
According to industry sources Lulla will take over the position which has been lying vacant since Sameer Nair stepped down in July 2017
Madhuwanti Saha Apr 12, 2018 8:57 AM
e4m in collaboration with TAM will bring you insights and data on IPL advertisers and categories throughout the season
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In a conversation with exchange4media, Madhu Dutta talks about Raymond’s recent campaign, marketing strategy and more
Misbaah Mansuri Apr 12, 2018 8:55 AM
Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation
Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu
Anam Khan Apr 12, 2018 8:53 AM
Prasun Kumar says virtual experiences are opening an entirely new channel of connection between the buyer and seller
Prasun Kumar Apr 12, 2018 8:52 AM
