Airtel TV-InMobi Enter Monetisation Partnership

Through this collaboration, both brands will now have a wider reach to ad inventory on the Airtel TV mobile app on the InMobi network

e4m by exchange4media Staff
Updated: Apr 12, 2018 6:32 PM

InMobi, the mobile advertising platform, has entered an exclusive monetization partnership with Airtel TV. Through this collaboration, both brands will now have a wider reach to ad inventory on the Airtel TV mobile app on the InMobi network.

“Our partnership with InMobi for Wynk Music has enabled us to successfully bridge our advertisers with the relevant user base. We are now extending this partnership to our other high penetration app categories like Airtel TV, which has witnessed massive traction this year,” said Sameer Batra, CEO – Content and Apps, Bharti Airtel. “In addition to this, we are also keen to roll-out many other exciting features for users to enjoy cricket on the app over the next few weeks to coincide with IPL 2018, enabling advertisers to interact with a massive volume of actively engaged video consumers on the Airtel TV app.”

“Indian users today are increasingly moving towards making their smartphone their first and primary screen for video consumption. We are extremely excited to announce our monetization partnership with Airtel TV as they open up advertising to brands for the first time. As one of the fastest growing OTT apps this is a winning proposition for advertisers; drastically increasing the reach amongst users who are going to be hooked onto their phones watching videos,” said Vasuta Agarwal, Vice President & GM, India, InMobi.

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