Date-wise News
Guest Article:  Mobile advertising riding the innovation wave?blur=25

Mobile advertising in India is expected to grow through innovation, says Saurabh Bhatia, Co-founder and Chief Business Officer of video ad network Vdopia.

Saurabh Bhatia Mar 21, 2011 5:24 PM

GoaFest 2011: Media Abbys shortlist announced; 133 entries?blur=25

The judging process for GoaFest 2011 has been set in motion with the announcement of the shortlisted entries for Media Abbys. This year, a total of 133 entries have been shortlisted, which is much higher than the 87 entries last year.

Tasneem Limbdiwala Mar 21, 2011 2:25 PM

LinkedIn now on Snaptu?blur=25

Mobile app platform Snaptu has created a LinkedIn app to enable users to access their network even from featurephones, which make up the bulk of the devices in India.

exchange4media Staff Mar 21, 2011 10:07 AM

Know your network – Skobee?blur=25

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff Mar 21, 2011 10:05 AM

Play Holi on Facebook, with Dulux and Contests2Win?blur=25

Dulux and Contests2Win have joined hands to create a marketing campaign for Facebook, allowing people to ‘play’ Holi with their friends on the social network.

exchange4media Staff Mar 21, 2011 10:04 AM

IRS 2010 Q4:  Growth for Malayalam dailies; magazines decline?blur=25

With an addition of 12.05 lakh new readers since Q1 2010, overall Malayalam dailies have seen robust growth in readership during the year.

Nitin Pandey Mar 21, 2011 9:43 AM

IRS 2010 Q4:  A chequered year for Gujarati publications?blur=25

Gujarati dailies have seen rise and fall in readership throughout the last four quarters. Some have ended the year with AIR lower than those registered in Q1 2010.

Nitin Pandey Mar 21, 2011 9:42 AM

IRS 2010 Q4:  A mixed year for Marathi dailies?blur=25

While the first two quarters of the year 2010 have witnessed growth in readership for Marathi dailies, Q3 and Q4 of IRS 2010 see de-growth for most Marathi dailies.

Nitin Pandey Mar 21, 2011 9:41 AM

IRS 2010 Q4:  Positive growth for Kannada publications?blur=25

Kannada dailies and periodicals have written a growth story throughout the year in IRS 2010.

Nitin Pandey Mar 21, 2011 9:39 AM

IRS 2010 Q4:  Mixed readership trend for Bengali publications?blur=25

With the IRS going quarterly in 2010, the exchange4media analysis of quarter to quarter results shows mixed results for Bengali dailies…

Nitin Pandey Mar 21, 2011 9:38 AM

Close Up enters digital space with

Close Up and Zapak have tied up to create an interactive website for Close Up’s new variant Fire-Freeze.

exchange4media Staff Mar 21, 2011 9:21 AM

The PR chill pill for angry publics in the ‘new normal’?blur=25

The convenience of communication has given rise to challenges for the PR industry, wherein people are increasingly more vocal and demand answers. The industry needs to address public anger more effectively.

Preeti Hoon Mar 21, 2011 9:12 AM

Ganesh Bhagwat back in LiveMedia as VP - West & South?blur=25

LiveMedia, India’s largest digital out-of-home media company, has announced the appointment of Ganesh Bhagwat as Vice President (West and South).

exchange4media Staff Mar 21, 2011 9:10 AM

Creativeland Asia plays the ‘Frooti’ game show?blur=25

After last year’s unique OOH formula, Creativeland Asia and Parle Agro are back with a new ‘reality TVC’ for Frooti, which continues to spread its message of ‘Why Grow Up’.

Shubhangi Mehta Mar 21, 2011 9:09 AM

The Business Enterprise to go local in a big way?blur=25

The Business Enterprise magazine has plans to launch in 11 Indian languages in a span of 24 months.

Tuhina Anand Mar 21, 2011 9:07 AM

Alok Lall joins McCann Worldgroup as Executive Director?blur=25

Alok Lall, who had recently quit Iris Worldwide as Managing Director, has joined McCann Worldgroup as Executive Director.

exchange4media Mumbai Bureau Mar 21, 2011 9:04 AM

BSNL Kolkata opens ad pitch for 2-year empanelment?blur=25

Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.

Preeti Hoon Mar 21, 2011 8:58 AM

Time for lobbying to shrug off negative image?blur=25

Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…

Preeti Hoon Mar 21, 2011 8:57 AM

Cadbury hands Oreo biz to Interface Communications?blur=25

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM