Tata Motors has roped in Percept Out of Home to carry out its three-month long visibility campaign for brands Tata Indigo and Tata Indica. The campaign, which kickstarted on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, will culminate on December 23, 2010.
Big Street, the out-of-home arm of Reliance Broadcast Network Ltd, has come up with strategic packages for its media inventories at Delhi Metro Rail Corporation stations. In order to aid the clients and media buyers in their decision making, an optimum system has been devised to maximise the brand communication thrust by segmenting the stations on the basis of the commuter profile and catchment areas.
Following a multi-agency pitch, Publicis Capital has bagged the creative mandate for online travel portal - Cleartrip.com. OMD India is the media agency on the business. According to industry sources, the ad spend on the business is estimated to be in the region of Rs 20 crore.
“There is a lot more they (the government) can do for the DTH industry, which we have been asking for because we are fulfilling their dream of digitisation. For every Rs 100, we are spending close to Rs 34 on taxes. If I am able to convert an analog guy into a digital one, I am creating a revenue stream for the government for which they should reward me and not punish me. So there is a case for substantial rationalisation of the tax structure,” stresses RC Venkateish, Chief Executive Officer, Dish TV.