Quikr has appointed Scarecrow Communications as its advertising solutions agency following a multi-agency pitch. MPG has been assigned the media duties of Quikr, a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.
AMO (Analysing Marketing Opportunities) Communications, an ad agency set up in 2000 in a joint venture between Percept and Hakuhodo Inc, has bagged the creative mandate for News Express, a new Hindi news channel, which will go on air from July 28, 2011. The win comes on the back of a multi-agency pitch.
There’s more churn in The Hindu, close on the heels of Siddharth Varadarajan’s appointment as Editor of the paper, in protest, N Ravi, Editor of The Hindu, has resigned, along with Executive Editor Malini Parthasarathy and Joint Editor Nirmala Lakshman.
By and large the solution that clients seek is a holistic solution, but our approach to brands and solutions is slightly different. It is more driven by what do we do to energise our consumers into action… whatever we do – whether it is a television message or on ground or online, needs to give consumers the chance to touch, feel, experience, and talk about it. Thus, our solutions will always have an engagement platform and an activation platform attached to whatever scale or level or budget is required for that particular category.