Date-wise News
Quikr assigns creative biz to Scarecrow; MPG bags media?blur=25

Quikr has appointed Scarecrow Communications as its advertising solutions agency following a multi-agency pitch. MPG has been assigned the media duties of Quikr, a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.

exchange4media Staff Jul 22, 2011 1:46 PM

AMO bags creative duties of new Hindi news channel News Express?blur=25

AMO (Analysing Marketing Opportunities) Communications, an ad agency set up in 2000 in a joint venture between Percept and Hakuhodo Inc, has bagged the creative mandate for News Express, a new Hindi news channel, which will go on air from July 28, 2011. The win comes on the back of a multi-agency pitch.

Shubhangi Mehta Jul 22, 2011 12:37 PM

Cannes Lions withdraws 2 Lions won by Moma Propaganda Brazil?blur=25

Cannes Lions has withdrawn the Silver and Bronze Lions won by Moma Propaganda São Paulo, Brazil, for the agency’s inability to provide proof that the campaigns ran and were legitimately created for a fee-paying client.

exchange4media Staff Jul 22, 2011 12:36 PM

Mudra North & East wins Rs 22-cr creative biz of Policybazaar?blur=25

Mudra North & East has won the creative duties of, India’s biggest online insurance aggregator. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.

exchange4media Staff Jul 22, 2011 11:25 AM

Bates 141’s Sanjay Sipahimalani joining Percept H as ECD?blur=25

Sanjay Sipahimalani, popularly known as ‘Sippy’ in the industry, has put in his papers at Bates 141. He is joining Percept H as Executive Creative Director and will be reporting into Ryann Menezes, NCD, Percept H.

Shubhangi Mehta Jul 22, 2011 11:24 AM

ZEEL Q1 net at Rs 1,302 mn; operating revenues up 3.1 pc?blur=25

ZEEL has reported total revenues of Rs Rs 6,983 million for Q1 FY12, a growth of 3.1 per cent. Net profit for the quarter ended June 30, 2011 stood at RS 1,302 million.

exchange4media Staff Jul 22, 2011 10:25 AM

Deshdoot Group of newspapers forays into new media platforms?blur=25

All newspapers of the Deshdoot Group, including Deshdoot, Sarvamat and Deshdoot Times, are now available on all platforms, including the Web, mobile, Facebook, and even as mobile apps on iPhone, iPad, Android and Blackberry.

exchange4media Staff Jul 22, 2011 9:40 AM

Pitch Exclusive: The Mango Mania?blur=25

Frooti was the first mango drink to be launched in tetrapak and targeted the kids. After 26 years, it has come a full circle and wants the generation grown up on Frooti to never grow up.

Ashish Jha Jul 22, 2011 9:29 AM

ASCI upholds complaints against 3 deodorant ads?blur=25

Following the Consumer Complaints Council (CCC) meeting convened recently to take a view on the various deodorant ads running on TV networks, the CCC has upheld complaints against three ads – Axe, Zatak and Set Wet deodorants.

exchange4media Mumbai Bureau Jul 22, 2011 9:10 AM

RTL Group gets FIPB nod for television venture with RBNL?blur=25

RTL Group SA and RTL Group Beheer BV, part of Bertelsmann AG, has got the green signal from the Foreign Investment Promotion Board (FIPB) for its proposed FDI for its television joint venture with Reliance Broadcast Network Ltd.

exchange4media Staff Jul 22, 2011 9:00 AM

Colors ropes in Salman, Sanjay to host Bigg Boss 5?blur=25

Hindi GEC Colors has lined up some big plans for its marquee format show – ‘Bigg Boss’. This year, the channel has signed up Salman Khan and Sanjay Dutt as hosts for ‘Bigg Boss Season-5’.

exchange4media Staff Jul 22, 2011 8:59 AM

The Hindu appoints Siddharth Varadarajan as Editor?blur=25

There’s more churn in The Hindu, close on the heels of Siddharth Varadarajan’s appointment as Editor of the paper, in protest, N Ravi, Editor of The Hindu, has resigned, along with Executive Editor Malini Parthasarathy and Joint Editor Nirmala Lakshman.

exchange4media Staff Jul 22, 2011 8:59 AM

Melon Media opens account with Floriana; ac size Rs 25 cr?blur=25

Melon Media, the newly-formed media services outfit under Crayons Communication group (erstwhile Crayons Advertising), has bagged the media duties of Floriana Group. The account size is estimated to be worth Rs 25 crore.

Deepika Bhardwaj Jul 22, 2011 8:57 AM

Triton bags creative mandate for Videocon’s Digiworld?blur=25

Digiworld, the electronic retail business of the Videocon Group, has handed its creative mandate to Triton Communications. The win comes sans any pitch process. Pickle Lintas was the incumbent on the account.

Deepika Bhardwaj Jul 22, 2011 8:55 AM

<b>Alok Agrawal</b>, COO - SW Asia, Cheil Worldwide?blur=25

By and large the solution that clients seek is a holistic solution, but our approach to brands and solutions is slightly different. It is more driven by what do we do to energise our consumers into action… whatever we do – whether it is a television message or on ground or online, needs to give consumers the chance to touch, feel, experience, and talk about it. Thus, our solutions will always have an engagement platform and an activation platform attached to whatever scale or level or budget is required for that particular category.

exchange4media Staff Jul 22, 2011 12:00 AM