Triton bags creative mandate for Videocon’s Digiworld

Digiworld, the electronic retail business of the Videocon Group, has handed its creative mandate to Triton Communications. The win comes sans any pitch process. Pickle Lintas was the incumbent on the account.

e4m by Deepika Bhardwaj
Updated: Jul 22, 2011 8:55 AM
Triton bags creative mandate for Videocon’s Digiworld

Triton Communications has bagged the creative duties of Digiworld, the electronic retail business of the Videocon Group. There was no formal pitch process involved and the account has moved from Pickle Lintas. The win comes in the wake of Videocon planning to go aggressive in increasing the presence of Digiworld across India, opening multiple stores by March 2012. Digiworld will increase the geographical footprints of the Videocon Group brands and its allied partners in the dynamic electronic category.

Speaking over the win, Munawar Syed, Director, Triton said “We are proud to be associated with Digiworld and it is a privilege to work for the Videocon Group. The new team is making a positive difference to our current challenger brands and also towards new businesses which are yet to be announced.”

This is the first account Triton Communication has bagged after it boosted up its operations in Delhi by making some senior level appointments that include Rohit Madhusudan moving in from Law and Kenneth as the Branch Director, Kailash Saraban joining in as Executive Creative Director & Head of creative and Prashant Mishra as Client Servicing Director.

Rohit Madhusudan, Branch Director, Triton Delhi, added “Our intent for Digiworld is to enhance consumers pride in the brand and cement a long term relationship. The fact that the client has reiterated their belief in the team is motivating.”

The campaign would initially focus on dominating print and retail platforms.

For the record, Digiworld is multi-brand electronic goods retail outlet format started by the Videocon group. These outlets are currently present in multiple cities pan India like Delhi, Meerut, Jaipur, Ghaziabad Karnal, Jammu, Anantnag and more. The outlets houses products from leading brands like Sansui, Electrolux, Kenstar and Kelvinator including Videocon.

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