Industry cheers as AAAI felicitates Madhukar Kamath with Lifetime Achievement Award 2019

Industry leaders described Kamath as a calm, composed, and humble person who 'brought the industry together'

e4m by exchange4media Mumbai Bureau
Updated: Sep 7, 2019 9:55 AM



A packed audience witnessed ad veteran Madhukar Kamath being felicitated with the AAAI Lifetime Achievement Award 2019 on Friday in Mumbai. The Advertising Agencies Association of India (AAAI) recognised Kamath for his outstanding leadership and contribution to the advertising industry.                                                     

The felicitation night witnessed the industry celebrating Kamath’s achievements.

Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India,  shared how Kamath is always calm and composed. "We never collaborated together on work. We thought a lot about working together, but it never happened. You can reach out to him any time. He is always calm and composed. He has a great passion for education. He has a great desire to share his wisdom and knowledge with others,” Joshi shared.

Shashi Sinha, CEO, IPG Mediabrands India, praised Kamath’s humility and ability to keep the entire fraternity together. “There was a point when the industry was divided. There were two set of awards, a manifestation of a deeper problem. Madhukar was the one to come up with a single set of awards. Given his humility and ability to not lose his cool, he has brought the entire fraternity together,” Sinha said. 

Santosh Desai, MD & CEO, Futurebrands India, said, “I met Madhukar first in 1991 when I joined Mudra. By that time, he had built this fabulous agency from scratch. But the one thing I do remember personally was the role that he played in creating and maintaining a certain culture. He spent so much time to ensure that the spirit was understood, maintained and imbibed.”


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