“The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns,” says Prabhu Chawla, Editorial Director, The New Indian Express Group.
Focus 2011, the 5th global summit on media and entertainment in India, organised by Assocham, got off to a start in the National Capital on a day of heavy rains. Speakers at the day-long seminar put the spotlight on the transition from Analogue to Digitisation and the key challenges in this transition.
“The flexibility associated with digital (that is, day-part, interaction, posting…) has allowed clients far greater potential to use the medium for their needs. Also, the consolidation in ownership has created large global companies who then have the necessary investment to help continue such developments and help to optimise their potential,” says Andrew Atherton, Consultant, Outdoor Advertising Professionals.
40 submissions, 3 nominations, no award yet at Oscars for any Indian film in the history of the Academy Awards. It’s not about just a good concept, it’s also about how one promotes it outside. The Government should come forward to support Indian films on international platforms – consented an eminent panel of speakers at Focus 2011.
The Indian gaming industry is expected to grow from $198 million in 2010 to $467 million in 2012, a growth rate of about 53 per cent. Even though the growth rates are high, India really needs to change its perception about gaming to achieve true feats, observed experts at the 5th Global summit on media and entertainment industry, Focus 2011.
ESPN-STAR Sports, the official broadcaster and commercial partner of Nokia Champions League Twenty20, has announced Shah Rukh Khan as the face of the tournament. Nokia, the title sponsor of Champions League Twenty20, also announced ambitious plans to promote its association with the tournament.
Looking back, it was a week that was rocked by a devastating bomb blast at the Delhi High Court, but it was also a week of some high profile account movements. In the print media space, there was news about the long-awaited NRS-IRS merger finally happening. This week e4m caught up with Prabhu Chawla, who shares some interesting points from his long career in media, the survival of newspapers, the importance of content and more…
Print advertising volume for Telecom & Internet Service Providers sector witnessed a drop of 30 per cent in H1 2011 vis-à-vis H1 2010. Cellular phone service providers heavily contributed to overall print advertising for the sector with 80 per cent of the share. In terms of advertising ratio of states and languages, Maharashtra and English topped the respective lists.