Telecom & ISP print ads drop 30 pc in H1 ’11: AdEx Analysis

Print advertising volume for Telecom & Internet Service Providers sector witnessed a drop of 30 per cent in H1 2011 vis-à-vis H1 2010. Cellular phone service providers heavily contributed to overall print advertising for the sector with 80 per cent of the share. In terms of advertising ratio of states and languages, Maharashtra and English topped the respective lists.

e4m by exchange4media Staff
Updated: Sep 10, 2011 8:37 AM
Telecom & ISP print ads drop 30 pc in H1 ’11: AdEx Analysis

Print advertising volume for Telecom & Internet Service Providers sector witnessed a drop of 30 per cent in H1 2011 vis-à-vis H1 2010. Cellular phone service providers heavily contributed to overall print advertising for the sector with 80 per cent of the share. In terms of advertising ratio of states and languages, Maharashtra and English topped the respective lists. More

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