Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Chatterjee’s expanded portfolio includes Fourth Estate, Perennial, HarperCollins, Harper Business, Harper Fiction, Harper Non-Fiction, Harper Faith, Harper Learning and Harper Hindi
Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say
Kanchan Srivastava Jul 1, 2026 9:24 AM
The cover story of this issue examines HDFC Bank's governance developments and explores why transparency, accountability and institutional trust remain the defining pillars of modern banking
e4m Staff Jun 30, 2026 1:04 PM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
He previously served as Managing Editor of the Hindi news channel India Daily Live
e4m Staff Jun 19, 2026 9:06 AM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
As per the ABC data for July–Dec 2025, while Dainik Bhaskar and Hindustan reported modest gains in circulation, Dainik Jagran, Amar Ujala and Rajasthan Patrika registered declines during the period
Chehneet Kaur May 11, 2026 9:17 AM
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
The ABC data for July–December 2025 shows that growth, where it exists, is increasingly tied to depth in core urban markets rather than expansion across geographies
Chehneet Kaur May 6, 2026 9:02 AM
Each issue presents a rich and relevant mix of content aligned with the interests and needs of today’s teenagers
e4m Staff Apr 30, 2026 1:09 PM
Prior to this appointment, Pramod Kumar Singh held a key role at Prasar Bharati
e4m Staff Apr 27, 2026 9:06 AM
The evolution reflects a deeper realignment of how advertisers view print— not as a mass medium, but as a high-trust, high-impact environment
Chehneet Kaur Apr 22, 2026 8:21 AM
Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years
Imran Fazal Apr 20, 2026 9:41 AM
Sources tell e4m that the industry added around 5.6 lakh copies
Kanchan Srivastava Apr 17, 2026 8:04 AM
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
This move could have wider implications for the experiential and events ecosystem
e4m Staff Apr 14, 2026 9:43 AM
As Executive Publisher of Delhi Press and Editor of The Caravan, Nath stands at the intersection of legacy and reinvention
e4m Staff Mar 31, 2026 2:36 PM
While mastheads maximise reach, AR-led executions focus on engagement, interaction, and data capture, measured through scan rates, leads, and time spent, share industry leaders
Chehneet Kaur Mar 27, 2026 9:30 AM
AIM has urged the government to prioritise LPG supply for newspaper and magazine printing amid disruptions affecting publication schedules
e4m Staff Mar 21, 2026 10:17 AM
INS has submitted a representation to Petroleum and Natural Gas Minister Hardeep Singh Puri
e4m Staff Mar 21, 2026 10:11 AM
INS and AIM have urged the government to prioritise LPG supply for newspaper and magazine printing as shortages begin disrupting print operations
e4m Staff Mar 21, 2026 9:05 AM
Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle
Chehneet Kaur Mar 18, 2026 9:09 AM
Inteliphyle Unified Medio View Study (UMVS) report calls for a rethink of how marketers evaluate effectiveness
e4m Staff Mar 16, 2026 4:30 PM
Speaking in Lok Sabha, Minister of State for Information and Broadcasting L. Murugan said since March 1, 2024, a total of 11,081 applications have been processed through the Press Sewa Portal
e4m Staff Mar 11, 2026 6:58 PM
Experts say the trajectory of newsprint prices will depend largely on how the ongoing geopolitical tensions evolve, particularly their impact on oil prices and shipping routes
Chehneet Kaur Mar 6, 2026 8:58 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing
Yesudas S Pliiai Mar 4, 2026 8:20 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
Most players cited high base of Q3 FY25, split in festive spends & absence of election advertising as hurdles; traditional players say digital contributed in incremental revenue and margin expansion
Chehneet Kaur Feb 23, 2026 8:25 AM
Bhavani Giddu, CEO, Footprint Global Communications, pens her love for PR, sharing what drew her in, what made her stay, and what's in it for the next generation of communicators
Ritika Upmanyu Feb 11, 2026 12:19 PM
The committee will also interact with publishers who opted out of ABC to understand their concerns, says Karunesh Bajaj, ABC Chairman
Kanchan Srivastava Jan 29, 2026 8:27 AM
Digital business delivered a strong performance, with revenue surging 29.5%
e4m Staff Jan 29, 2026 8:19 AM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Chehneet Kaur Jan 28, 2026 9:03 AM
Many publishers perceive ABC norms as more stringent than RNI’s, impacting their participation
Kanchan Srivastava Jan 28, 2026 8:29 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Chehneet Kaur Jan 21, 2026 9:09 AM
BMW India has appointed Contract Advertising (VML) as new creative agency
Vaishnavi Deshpande Jan 20, 2026 5:05 PM
Over the course of the year, the campaign will roll out through a blend of on-ground and digital initiatives, creating multiple touchpoints for audiences
e4m Staff Jan 15, 2026 4:14 PM
Advertising Revenue for the quarter stands at over Rs 439 crore as against Rs 477 crore registered in the same period last FY
e4m Staff Jan 15, 2026 2:30 PM
The appointments reflect a strategy to build a dedicated Connected TV ecosystem spanning product design, editorial experience, distribution & arevenue
e4m Staff Jan 15, 2026 10:39 AM