The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback
exchange4media Staff Oct 14, 2021 10:15 AM
The council has upped the GST rates for both the industries to bring parity between distribution & licencing services, as well as parity with colour printing of images from film or digital media
exchange4media Staff Oct 4, 2021 8:12 AM
The dating app has scaled up its #LetsTalkConsent campaign
exchange4media Staff Sep 29, 2021 1:23 PM
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
Mansi Sharma Sep 24, 2021 8:49 AM
The newsprint price, which was below $300/tonne in 2020, now stands at $700-$750/tonne
Sonam Saini Sep 22, 2021 8:55 AM
A shift in consumer preference towards digital has impacted circulation. But full recovery is expected in the next 6 months with a new set of readers coming into the stream, said print media players
Sonam Saini Sep 17, 2021 8:44 AM
DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
exchange4media Staff Sep 8, 2021 8:53 AM
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20
exchange4media Staff Aug 20, 2021 8:02 AM
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers
exchange4media Staff Aug 10, 2021 7:47 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Aug 7, 2021 7:44 AM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
Guest Column: Vidhu Sagar, Managing Director - India, MediaDonuts, outlines the Covid-19 impact on Indian media and how digital overtook print for the first time in India
Vidhu Sagar Jul 29, 2021 3:26 PM
Central Government-run NIT Andhra Pradesh, IIT Jodhpur, along with Gujarat Biotechnology University, set up by Gujarat Government, have engaged the agency
exchange4media Staff Jul 21, 2021 3:58 PM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
The centre had filed a transfer petition in the SC seeking transfer of all cases related to IT Rules to the apex court
exchange4media Staff Jul 10, 2021 8:19 AM
Senior Journalist Sengupta has worked with The Telegraph, The New Indian Express, Outlook Magazine, rediff.com, and has briefly helmed the Corp Comm & PR function of Manipal Global earlier
exchange4media Staff Jun 23, 2021 4:52 PM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20
exchange4media Staff Jun 21, 2021 8:44 AM
Their advertising revenue stood at Rs 3084 million as against Rs. 3303 million same period last fiscal while circulation revenue stood at Rs 1104 million as against Rs 1200 million
exchange4media Staff Jun 17, 2021 1:42 PM
