The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?
Ritika Upmanyu Aug 27, 2026 3:37 PM
As he turns 69 today, Gupta remains among the most recognisable and influential figures in Indian journalism
e4m Staff Aug 26, 2026 1:11 PM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality
Kanchan Srivastava Aug 19, 2026 8:59 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a consumer boycott
e4m Staff Aug 17, 2026 8:24 AM
As HT Editor-in-Chief Sukumar Ranganathan prepares to move on, e4m's Ruhail Amin reflects on his editorial integrity, humility and unwavering commitment to recognising journalistic excellence
Ruhail Amin Aug 14, 2026 2:56 PM
The advisory was to take effect from August 1, but publishers are yet to implement it as they are wary of advertiser backlash amid a soft market, intense competition and the festive season
Kanchan Srivastava Aug 13, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
Print ad revenue also rose 15% year-on-year to Rs 295 crore from Rs 256 crore a year earlier
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
e4m Staff Jul 27, 2026 1:07 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards other media unless
Ganapathy Viswanathan Jul 27, 2026 9:32 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs
Kanchan Srivastava Jul 27, 2026 8:51 AM
INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilateral negotiation between publishers & advertisers
Kanchan Srivastava Jul 27, 2026 8:24 AM
If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder
e4m Staff Jul 24, 2026 12:12 PM
As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a credible, industry-wide readership currency
Kanchan Srivastava Jul 24, 2026 8:47 AM
The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses
e4m Staff Jul 22, 2026 1:12 PM
Ad revenue of the company rose 10% as real estate, jewellery and FMCG fuel print growth
e4m Staff Jul 17, 2026 5:01 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics
Kanchan Srivastava Jul 15, 2026 8:57 AM
Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain
Kanchan Srivastava Jul 13, 2026 8:13 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Chatterjee’s expanded portfolio includes Fourth Estate, Perennial, HarperCollins, Harper Business, Harper Fiction, Harper Non-Fiction, Harper Faith, Harper Learning and Harper Hindi
Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say
Kanchan Srivastava Jul 1, 2026 9:24 AM
The cover story of this issue examines HDFC Bank's governance developments and explores why transparency, accountability and institutional trust remain the defining pillars of modern banking
e4m Staff Jun 30, 2026 1:04 PM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
He previously served as Managing Editor of the Hindi news channel India Daily Live
e4m Staff Jun 19, 2026 9:06 AM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
As per the ABC data for July–Dec 2025, while Dainik Bhaskar and Hindustan reported modest gains in circulation, Dainik Jagran, Amar Ujala and Rajasthan Patrika registered declines during the period
Chehneet Kaur May 11, 2026 9:17 AM
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
The ABC data for July–December 2025 shows that growth, where it exists, is increasingly tied to depth in core urban markets rather than expansion across geographies
Chehneet Kaur May 6, 2026 9:02 AM
Each issue presents a rich and relevant mix of content aligned with the interests and needs of today’s teenagers
e4m Staff Apr 30, 2026 1:09 PM
Prior to this appointment, Pramod Kumar Singh held a key role at Prasar Bharati
e4m Staff Apr 27, 2026 9:06 AM
The evolution reflects a deeper realignment of how advertisers view print— not as a mass medium, but as a high-trust, high-impact environment
Chehneet Kaur Apr 22, 2026 8:21 AM
Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years
Imran Fazal Apr 20, 2026 9:41 AM
Sources tell e4m that the industry added around 5.6 lakh copies
Kanchan Srivastava Apr 17, 2026 8:04 AM
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
This move could have wider implications for the experiential and events ecosystem
e4m Staff Apr 14, 2026 9:43 AM
As Executive Publisher of Delhi Press and Editor of The Caravan, Nath stands at the intersection of legacy and reinvention
e4m Staff Mar 31, 2026 2:36 PM
While mastheads maximise reach, AR-led executions focus on engagement, interaction, and data capture, measured through scan rates, leads, and time spent, share industry leaders
Chehneet Kaur Mar 27, 2026 9:30 AM
AIM has urged the government to prioritise LPG supply for newspaper and magazine printing amid disruptions affecting publication schedules
e4m Staff Mar 21, 2026 10:17 AM
INS has submitted a representation to Petroleum and Natural Gas Minister Hardeep Singh Puri
e4m Staff Mar 21, 2026 10:11 AM