Guest Column: Vidhu Sagar, Managing Director - India, MediaDonuts, outlines the Covid-19 impact on Indian media and how digital overtook print for the first time in India
Central Government-run NIT Andhra Pradesh, IIT Jodhpur, along with Gujarat Biotechnology University, set up by Gujarat Government, have engaged the agency
exchange4media Staff Jul 21, 2021 3:58 PM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
The centre had filed a transfer petition in the SC seeking transfer of all cases related to IT Rules to the apex court
exchange4media Staff Jul 10, 2021 8:19 AM
Senior Journalist Sengupta has worked with The Telegraph, The New Indian Express, Outlook Magazine, rediff.com, and has briefly helmed the Corp Comm & PR function of Manipal Global earlier
exchange4media Staff Jun 23, 2021 4:52 PM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20
exchange4media Staff Jun 21, 2021 8:44 AM
Their advertising revenue stood at Rs 3084 million as against Rs. 3303 million same period last fiscal while circulation revenue stood at Rs 1104 million as against Rs 1200 million
exchange4media Staff Jun 17, 2021 1:42 PM
The coverage will provide global cricket fans with wide-ranging access to the match on television, digital and radio
exchange4media Staff Jun 15, 2021 5:32 PM
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Tasmayee Laha Roy Jun 9, 2021 8:59 AM
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
exchange4media Staff Jun 9, 2021 8:43 AM
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Tasmayee Laha Roy Jun 7, 2021 8:03 AM
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Misbaah Mansuri Jun 2, 2021 9:03 AM
As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year
exchange4media Staff May 26, 2021 9:07 AM
The second edition of ‘Fact or Fake' report also highlights that almost 2 out of 3 or 65% of news consumers in the country see fake news as a major concern
exchange4media Staff May 18, 2021 2:27 PM
Allaying the industry's fears are some encouraging signs like almost-normal circulation numbers and more readers coming back to the fold for credible, detailed news coverage
Tasmayee Laha Roy May 18, 2021 9:07 AM
According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score
exchange4media Staff May 3, 2021 5:13 PM
The extent of reach provided by Malayala Manorama in Kerala is unparalleled compared to the reach of any newspaper in any other state in India
exchange4media Staff Apr 19, 2021 2:11 PM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
