As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

Industry experts at the South Asia Media Festival 2019 organised by International News Media Association share insights on the Print industry

Shreshtha Verma Nov 22, 2019 1:46 PM

In its financial statement, the network has said that the revenue function did well to post growth in Real Estate, eCommerce Technology and M&E verticals

Sonam Saini Nov 21, 2019 9:16 AM

Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital

exchange4media Staff Nov 15, 2019 9:03 AM

Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

Bhattacharya will report to HT Media MD & CEO Praveen Someshwar

exchange4media Staff Oct 9, 2019 12:43 PM

At Pitch CMO Summit 2019, LV Navaneeth, CEO, The Hindu Group, spoke about Print: Taking The Personalized Route in his special address

exchange4media Staff Oct 7, 2019 8:14 AM

There has been a 15% rise in ad volume from the Education sector in Q2 2019

exchange4media Staff Sep 3, 2019 8:50 AM

The first edition of the magazine will be available across 30+ cities with a circulation of 25,000+ print copies

exchange4media Staff Aug 30, 2019 4:05 PM

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

Finance Minister Nirmala Sitharaman has said the duty was in place to promote domestic manufacturers

exchange4media Staff Aug 20, 2019 11:14 AM

Advertising revenue for the print business continues to be under stress with a higher impact on English papers, the company said

exchange4media Staff Jul 25, 2019 11:46 AM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

Imprint focuses on the application of digital marketing engines to organic interpersonal marketing and networking in the online social space

exchange4media Staff Jul 10, 2019 3:12 PM

The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates  

Neethu Mohan Jul 9, 2019 9:21 AM

The move comes as another roadblock for print media that is already under pressure from the growing digital business

exchange4media Staff Jul 6, 2019 8:20 AM

The campaign that is a part of Dainik Bhaskar Group's circulation expansion initiative is backed by print, radio, digital and online, outdoor, cinema, TV and on-ground activation

Tasmayee Laha Roy Jul 4, 2019 7:34 PM

The group has devised a print media campaign featuring the actor that promises readers a chance to win prizes worth Rs 21 crore

exchange4media Staff Jul 3, 2019 1:20 PM

Attavar died after falling from a window of a nightspot in Bangalore

exchange4media Staff Jun 24, 2019 8:17 AM

Work of Dentsu Impact Gurgaon, McCann Mumbai, Wunderman Thompson, TBWA\India Mumbai, Offroad Films Mumbai and DDB Mudra Mumbai selected

exchange4media Staff Jun 17, 2019 8:19 AM