Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors
Imprint focuses on the application of digital marketing engines to organic interpersonal marketing and networking in the online social space
exchange4media Staff 1 week ago
The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates
The move comes as another roadblock for print media that is already under pressure from the growing digital business
exchange4media Staff 06-July-2019
The campaign that is a part of Dainik Bhaskar Group's circulation expansion initiative is backed by print, radio, digital and online, outdoor, cinema, TV and on-ground activation
Tasmayee Laha Roy 04-July-2019
The group has devised a print media campaign featuring the actor that promises readers a chance to win prizes worth Rs 21 crore
exchange4media Staff 03-July-2019
Attavar died after falling from a window of a nightspot in Bangalore
exchange4media Staff 24-June-2019
Work of Dentsu Impact Gurgaon, McCann Mumbai, Wunderman Thompson, TBWA\India Mumbai, Offroad Films Mumbai and DDB Mudra Mumbai selected
exchange4media Staff 17-June-2019
Entries from TBWA\India Mumbai, McCANN Mumbai and DDB Mudra Mumbai shortlisted in Design Lions, Film Crafts Lions, Health and Wellness Lions, and Print & Publishing Lions
exchange4media Staff 16-June-2019
Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections
exchange4media Staff 13-June-2019
The group has said Firstpost in Print was an experiment to provide a weekend reading experience to a different audience than online
exchange4media Staff 06-June-2019
As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year
exchange4media Staff 31-May-2019
In terms of growth of ad volumes from FMCG sector in Print for Q1 2019, skincare products have seen the maximum increase at 11%
exchange4media Staff 28-May-2019
Girish Agarwal, Promoter, Director, DB Group, asserts that print is thriving and in a big way
Moumita Bhattacharjee 21-May-2019
Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move
Moumita Bhattacharjee 15-May-2019
TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth
exchange4media Staff 09-May-2019
Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more
IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year
MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year
Advertisment
TOP STORIES
Advertisment
POPULAR
Advertisment
Advertisment
Advertisment