According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score

exchange4media Staff May 3, 2021 5:13 PM

The extent of reach provided by Malayala Manorama in Kerala is unparalleled compared to the reach of any newspaper in any other state in India

exchange4media Staff Apr 19, 2021 2:11 PM

Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands

Tasmayee Laha Roy Apr 16, 2021 8:14 AM

Under the visionary and astute leadership of Founder & Editor-in-Chief Uzma Irfan, the magazine has today become the benchmark for luxury journalism and reportage in India

exchange4media Staff Apr 12, 2021 3:47 PM

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners

exchange4media Staff Apr 7, 2021 1:48 PM

In today’s feature of the Women Achievers Series, Bhavani Giddu, Founder CEO, Footprint Global Communications, talks about gender diversity, pay gaps, her experiences as an entrepreneur, and more

Nafisa Shaheen Mar 31, 2021 9:00 AM

According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion

exchange4media Staff Mar 26, 2021 1:50 PM

The campaign has launched in The Hindustan Times and has started narratives on the subject across LinkedIn, Twitter and Instagram

exchange4media Staff Mar 22, 2021 1:37 PM

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM

The brand has roped in Leander Paes & Geeta Phogat as brand ambassadors to raise awareness about esports and the discipline, and the ethos of an ace esports athlete

exchange4media Staff Mar 16, 2021 2:07 PM

Radio industry experts share how advertisers are leveraging the digital presence of RJs

Noel Dsouza Mar 9, 2021 9:15 AM

Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH

exchange4media Staff Mar 6, 2021 7:40 AM

DB Corp Non-Executive Director Agarwaal said that the group's circulation revenue has reached 85-90% in Q3 and has even touched 100% of the pre-COVID level in certain markets

Javed Farooqui Feb 24, 2021 8:41 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times

Misbaah Mansuri Feb 19, 2021 8:48 AM

At the unveiling of the Pitch Madison Report 2021, Purohit, President, Jagran Prakashan, shared insights on getting print, OOH, and radio back to their glory days

exchange4media Staff Feb 18, 2021 8:45 AM

This is the third consecutive time that the agency has won this mandate

exchange4media Staff Feb 8, 2021 3:54 PM

Newsprint cost has shot up by 20% in the past three months and is expected to go up further by at least another 10% this month

Tasmayee Laha Roy Feb 8, 2021 8:10 AM

However, on an optimistic note, experts say that holistic economic development promised by the Union Budget may boost consumer sentiment and lead to better numbers for print

Tasmayee Laha Roy Feb 2, 2021 9:05 AM

The print industry was looking forward to the 5% custom duty waiver on newsprints

exchange4media Staff Feb 1, 2021 2:12 PM