INS launches 'Ink Doesn't Lie' campaign to reinforce trust in print
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
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Published: Jul 27, 2026 1:07 PM | 1 min read
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- The Indian Newspaper Society (INS) has initiated a nationwide campaign called 'Ink Doesn't Lie' to promote the credibility and relevance of print media amid a diversifying media landscape.
- On July 27, 2026, INS member publications will publish a common advertisement highlighting print media's role as a trusted source of verified information.
- The campaign aims to reinforce the print industry's position against the rise of digital and social media, emphasizing newspapers' high levels of reader trust and fact-checked news.
- INS asserts that the initiative reflects the print industry's resilience and adaptability while aiming to strengthen democracy and promote an informed citizenry in India.
The Indian Newspaper Society (INS) has launched a nationwide campaign titled 'Ink Doesn't Lie' to reaffirm the credibility, relevance and effectiveness of print media at a time when the country's media landscape continues to diversify.
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026, underscoring print's role as a trusted source of verified information and its contribution to informed public discourse.
The campaign comes as the print industry seeks to reinforce its position amid the growing influence of digital and social media platforms. According to INS, newspapers continue to enjoy high levels of reader trust by delivering credible and fact-checked news.
By publishing the advertisement simultaneously across member publications, the industry body aims to send a unified message about print media's enduring importance in strengthening democracy and promoting an informed citizenry.
INS said the campaign reflects the industry's continued resilience and ability to evolve with changing media consumption habits while retaining readers' confidence. It added that the initiative is expected to reinforce print's position as an indispensable pillar of India's media ecosystem.
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