ITV Network surges on Comscore

ITV Network has registered a significant leap in the latest Comscore rankings, with its digital properties demonstrating robust month-on-month growth and outpacing several legacy national players. Flagship brands India News, NewsX, and The Sunday Guardian have driven this surge, cementing the network’s position as a formidable force in India’s digital news ecosystem, aoocrding to a press release.

 Key Highlights – Desktop Metric:

The network’s performance on Desktop — a critical indicator of loyal, high-intent readership — shows strong dominance across categories:

India News has emerged as a leading digital news destination, ranking ahead of established players.

The Sunday Guardian, the network’s digital-first analytical news platform, continues its strong run by consistently outranking counterpart brands.

ITV Network overall has broken into the Top 10, securing the #7 position in the Desktop Metric. It now ranks ahead of its competitors.

Key Highlights – Multimedia Metric:

On the Multimedia Metric, which captures engagement across video, text, and interactive content, the momentum continues:

The Sunday Guardian has outperformed competing entities reflecting its growing appeal among audiences seeking in-depth, digital-native journalism.

ITV Network has secured a place among the Top 20 networks nationally, underscoring its expanding digital footprint beyond traditional broadcast.

Drivers of Growth

The network attributes this sustained growth to three core pillars: an innovative digital-first content strategy, early integration of AI across news gathering and delivery, and a user interface engineered for speed, accessibility, and regional resonance. These initiatives have resulted in higher time spent, repeat visits, and consistent rank improvements month-on-month.

Speaking on the milestone, Aishwarya Pandit Sharma, Chairperson, iTV Foundation, said, “The reach and viewership of our brands — India News, NewsX, and The Sunday Guardian — are a testament to their resonance with the new-age reader, who seeks detailed, long-form investigative stories and journalism that creates impact. Digital is no longer the future — it is the present. These Comscore rankings validate the trust millions of Indians place in our journalism every day. At ITV Network, we will continue to invest in technology and talent to ensure fact-led, fearless news reaches every screen in the country.”

Akshansh Yadav, CEO, ITV Network – Digital, added, “India News, NewsX, and The Sunday Guardian are at the forefront of digital readership on Comscore, with consistent growth in ranks month-on-month. This is a result of our focus on credible journalism, tech-led innovation, and audience-first content. We remain committed to strengthening public discourse through speed, accuracy, and digital excellence.”