print-vs-digital-media

Ink Doesn't Lie: Can the INS campaign reignite advertiser confidence in Print?

INS campaign?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Ganapathy Viswanathan Aug 6, 2026 9:01 AM

INS launches 'Ink Doesn't Lie' campaign to reinforce trust in print

INS Launches 'Ink Doesn't Lie' Campaign to Boost Print Media Trust?blur=25

As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026

e4m Staff Jul 27, 2026 1:07 PM