With its promise to move beyond music and television, the magazine is yet another extension to brand MTV and is the first ever print publication launched by MTV India. Launched in November 2010, Noise Factory is priced at Rs. 75 and is available via subscriptions across 23 cities in India or at select locations and bookstores like Odyssey and Landmark, as well as across local distribution networks in Mumbai, Delhi, Bangalore and Kolkata amongst others.
Blogworks and the Nielsen Company released highlights of their second annual India Social Media Report at the India Social Summit 2010 in Delhi on December 17, 2010. The report reveals a lot of interesting data about how companies that are interested in the digital medium, particularly those involved in social media, are using and planning for the medium.
Indian digital ad-network Tyroo Media has appointed Nitin Chowdhary as its new VP and Business Head for India. Chowdhary joins Tyroo with 18 years of experience in Internet related businesses. Meanwhile, the company plans to soon announce new products and services for advertisers.
Param Saikia has joined JWT Malaysia as CEO, replacing Subhendu Mukherjee, who is relocating to JWT Indonesia as Strategic Planning Director. This was announced by Michael Maedel, President, JWT Asia Pacific. In his new role, Saikia will partner with Edwin Leong, Deputy Chairman/ ECD.
As I approach the end of a month as a broadcast media reporter for exchange4media, I have my plate full and brimming over. It has been exciting from Day One and I do not foresee the thrill dwindling off. Let me take you through a typical week in the life of... And pressure? What pressure?
“You can’t be a leader and be modest. But I do feel that generally, we all should be modest… but leadership is about confidence, and about communicating that confidence. It may very easily be the case where a confident assertion is misunderstood for arrogance, and sometimes while communicating that confidence a knock on your head teaches you a lesson,” says Uday Shankar, CEO, STAR India.
While the exit of ‘Kaun Banega Crorepati’ caused some concerns , the opening numbers for the big ticket ‘Jhalak Dikhla Jaa’ in the metro markets have ensured a good weekend for the channel officials. With 4.5 TVR for the curtainraiser episode and an average rating of 5.6 TVR for the opening episodes, Sony’s Ajit Thakur calls the numbers “unprecedented”.