Date-wise News

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff Aug 2, 2018 5:54 PM

Bhat was speaking at the launch of The Ad Club’s inaugural annual Digital Review: D-CODE

exchange4media Staff Aug 2, 2018 4:49 PM

At Viacom18, he was Senior VP- Digital Ventures & Head of its startup Engagement program, VStep

Sonam Saini Aug 2, 2018 4:22 PM

Splitsvilla’s 11th season will be hosted by Rannvijay Singha and Sunny Leone

exchange4media Staff Aug 2, 2018 4:11 PM

Logicserve Digital won the account following a multi-agency pitch and will manage the creative strategy, social media, SEO and paid media for the brand

exchange4media Staff Aug 2, 2018 3:58 PM

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff Aug 2, 2018 3:27 PM

At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.

exchange4media Staff Aug 2, 2018 2:44 PM

The Ad Club's inaugural annual Digital Review: D-CODE showcased some of the best case studies in digital marketing in the recent past

exchange4media Staff Aug 2, 2018 2:34 PM

As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest.

exchange4media Staff Aug 2, 2018 2:04 PM

Aalap was a Creative Partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis

exchange4media Staff Aug 2, 2018 1:31 PM

Sam Husaini is a passionate and visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.

exchange4media Staff Aug 2, 2018 12:48 PM

Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game

exchange4media Staff Aug 2, 2018 12:33 PM

Girish previously worked with Tata Motors, where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

exchange4media Staff Aug 2, 2018 10:37 AM

Manoj Adlakha of American Express talks about the new campaign that targets those whose work and personal lives are intertwined

Dolly Mahayan Aug 2, 2018 8:59 AM

The MD of ABP News has decided to move on from the organization after a 14-year-long successful stint

exchange4media Staff Aug 2, 2018 8:58 AM

Ace Australian cricketer Shane Watson spoke about his learnings from cricket, which could be applied in the corporate world, in a candid conversation with Dr Anurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group

Ruhail Amin Aug 2, 2018 8:57 AM

Avasthi opens up on the journey with Sideways as it turns three, why the agency refrains from pitching and more.

Misbaah Mansuri Aug 2, 2018 8:56 AM

Despite weather playing spoilsport this year, brands, advertisers and media houses are buoyant about upcoming Onam period

Neethu Mohan Aug 2, 2018 8:55 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 2, 2018 8:55 AM

New wins include Anchor by Panasonic, Bajaj International, Google India, Bridgestone and Pediasure

exchange4media Mumbai Bureau Aug 2, 2018 8:54 AM