Tata Motors CVBU to be the principal sponsor for Wrestling Federation of India

Beginning with the 2018 Asian Games in Jakarta, CVBU unit of Tata Motors will roll out initiatives on both digital and traditional media

by exchange4media Staff
Published - Aug 2, 2018 8:52 AM Updated: Aug 2, 2018 8:52 AM

The Commercial Vehicles Business Unit (CVBU) of Tata Motors on Wednesday announced a three-year strategic partnership with Wrestling Federation of India (WFI) as ‘Principal Sponsor’ to encourage and promote the sport of wrestling and leverage the strong connect with the brands of its CV range. Beginning with the 2018 Asian Games in Jakarta, this partnership will continue till 2021 that will include the World Championship and World Cup, 2020 Olympic Games, besides other national and international wrestling events.

The company will act as a catalyst to promote the sport, encourage and develop young and rising sporting talent enabling them to achieve their aspirations. As a part of the partnership, Tata Motors will support top performing 50 wrestlers (both men and women), across categories, on both domestic and international circuit.

R T Wasan, Vice President, Sales and Marketing Commercial Vehicles, Tata Motors added that there will be an extensive marketing initiative around the sponsorship that will be big both on traditional and digital. He added, “We want to take this to the grassroots. While we are doing sponsorship for top 50 sportsperson and helping them in their journey to the top there is also a need for us to look at how we can promote the sport in the country for more people to come up. This is just the beginning.”

He mentioned that a fair amount of marketing initiatives will be rolled out in the digital space as well as in the traditional. “There will be a lot of excitement we will be creating around #deskketruck,” he added.

Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors said, “Today, sports with the energy and dynamism, is seen as a major platform for brands to connect with people across India – both masses as well as classes. Commercial Vehicles are the backbone of our economy and for Tata Motors, as India’s leading commercial vehicles manufacturer, we see sport as a significant bridge to reach out to various stakeholders – drivers, fleet owners, dealers and distributors, media and the public at large. In line with our brand philosophy of ‘Connecting Aspirations’, we believe in supporting sports and sportspeople who can take our country ahead with their potential, zeal and passion.”

“Wrestling and Kabaddi are homegrown sports that reflect machismo, aggression and endurance that tests speed, agility and power, and are gaining popularity in India and overseas. These attributes blend perfectly with the rich heritage, longevity, durability and robust performance of our Commercial
Vehicles that are accepted by our customers in India and global markets. We are truly delighted to associate with Wrestling Federation of India (WFI) and wish our Indian team the very best in the forthcoming Asian Games at Jakarta,” added Wagh.

The Tata Yodha will be present at all the WFI events - National Championships, Indian Open, Junior Nationals, World Championships, Commonwealth Games, World Cup, Grand Prix, Asian Games, and Asian Championships, for the next 3 years. Additionally, Tata Motors will have licensing rights to support the players for Asian Games, Commonwealth and Olympics and felicitate the team upon its return.

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