MTV Splitsvilla ropes in 10 sponsors for its 11th season

Splitsvilla’s 11th season will be hosted by Rannvijay Singha and Sunny Leone

e4m by exchange4media Staff
Updated: Aug 2, 2018 4:11 PM

MTV is back with its dating reality show, Splitsvilla. The show returns with a new take on dating - Emotions vs Science- that captures the fate of the contestants' love life. The 11th edition, OPPO MTV Splitsvilla XI powered by Denver Deodrants, Alo Frut Juice, Manforce, Vega Hair Styling Appliances, Beauty Partner Lotus Make Up and Celebration wear partner Manyavar has attracted an array of sponsors. MTV VJ Rannvijay Singha and Bollywood beauty Sunny Leone once again take on the reins to host the eleventh season of Splitsvilla starting 5th August, every Sunday at 7.00 PM, as couples make tough choices to stay in the game.

The 11th season will revolve around a social experiment where the contestants can rely on an oracle – a mathematical algorithm or follow their heart to find the ideal partner. The theme has been conceptualized to stay relevant to the youth while delivering content that is entertaining and interesting.

Talking about the show, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said, “MTV has always been a pioneer in creating reality show concepts. Splitsvilla being one of our most successful franchises continues to grow in leaps and bounds. With every successive season, it is encouraging to see growth on both television as well as VOOT. Continued support and growth in sponsor revenue on the show clearly demonstrates the popularity Splitsvilla enjoys. Rannvijay and Sunny are the darlings of the youth, we are confident that our viewers are going to enjoy this new season of Splitsvilla where science plays a pivotal role in one’s love life.”

Speaking on the association as the title sponsor, Will Yang, Brand Director, OPPO India, said, "OPPO has always focused on being present across all touchpoints to offer the best kind of experience to all our consumers and that is the reason why we insist on integrated marketing to connect better with the youth. Millennials today are the drivers of the society as they are the primary growth factors to a brand and being an integral part of the youth through various platforms, entertainment being one of our key focuses. Our associations are keenly mapped keeping in mind what’s popular amongst the youth. We are extremely excited to be the presenting sponsors for Splitsvilla. Platforms like Splitsvilla help us in establishing a connect with our audiences across cities in the Indian market."

To reach out to the youth across the nation, the show will be supported by a 360-degree marketing push with multiple touchpoints using mediums like TV, outdoor, print, radio, brand associations and digital.

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