Logicserve Digital bags digital mandate for Mankind Pharma’s Unwanted-21 Days

Logicserve Digital won the account following a multi-agency pitch and will manage the creative strategy, social media, SEO and paid media for the brand

e4m by exchange4media Staff
Published: Aug 2, 2018 3:58 PM  | 2 min read

Logicserve Digital, the Indian media agency arm of Logicserve Group, has been assigned the digital mandate for Mankind Pharma’s Unwanted-21 Days. The agency won this account following a multi-agency pitch.

The agency will be responsible for managing the social media channels, SEO, paid media services and creative strategy to help the brand grow their digital presence & build better engagement with the audiences.

Commenting on the account win, Prasad Shejale, CEO & Co-Founder, Logicserve Digital, said, “We are extremely happy to have this opportunity to work with a brand like Mankind Pharma who are one of the leading pharma brands in India. We look forward to work closely with their marketing team and help them amplify their vision and achievements by designing robust strategies for connecting with the right audiences via the right channels. Logicserve Digital aspires to further uplift the brand’s presence in the dynamic digital universe and help them achieve the desired results.”

Speaking about the announcement, Joy Chatterjee, Assistant General Manager-Marketing, Mankind Pharma, said, “We are glad to appoint Logicserve Digital as our AOR (Agency On Record) for our brand Unwanted-21 Days. The agency will help us in ideating and managing the brand’s digital marketing plan in line with the predefined objectives and goals. We were looking for an agency who will support us in our journey with their insightful solutions and help us differentiate our brands in this domain. In Logicserve Digital, we found the perfect partner to carry forward the digital duties and we strongly believe that they will be able to deliver and live up to the brand’s expectations.”

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