Date-wise News
Next Mediaworks launches digital offering for iPad, iPhone

Next Mediaworks’ premium application, called ‘IndiaONE – The sounds of India’, offers a multitude of Indian sounds specially designed for the iPad and iPhone.

exchange4media Staff Nov 24, 2011 1:22 PM

The Indian Express now on iPad too

The e-paper on App, the first of its kind, allows readers across the world to read the day’s newspaper on their iPad just the way they would read a printed copy.

exchange4media Staff Nov 24, 2011 1:20 PM

Online hunt launched for India’s most loved snack

Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show.

exchange4media Staff Nov 24, 2011 1:19 PM

Spice Digital introduces BlackBerry apps for kids

Spice Digital Ltd has introduced BlackBerry apps for kids aged between one and 10 years. For both, educational and entertaining apps, Spice Digital has partnered with BlackBerry, the fourth most popular device manufacturer after Google, Sony Ericsson, and Apple.

exchange4media Staff Nov 24, 2011 10:22 AM

Idea launches smartphones to boost 3G services

Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to lead to increased 3G usage, especially in semi-urban areas, which are Idea’s traditional strongholds.

exchange4media Mumbai Bureau Nov 24, 2011 10:20 AM

Sony India reviews creative duties

The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies, apart from the incumbent JWT India, are participating in the process.

Noor Fathima Warsia Nov 24, 2011 9:29 AM

RK Swamy BBDO takes the humour route for Moods Condoms

The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.

Suraj Ramnath Nov 24, 2011 9:16 AM

Only few brands benefited from association with Ra. One: Ormax Media

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

Suraj Ramnath Nov 24, 2011 9:15 AM

The things Bajaj Allianz learnt from customers

Bajaj Allianz’s latest campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.

exchange4media Staff Nov 24, 2011 9:14 AM

Guest Article: Exploiting the possibilities of ‘Digital Influence’

Shenaz Bapooji, Meridian Communications, writes about how digital is influencing the way people think and function and how the medium can be exploited from a brand building perspective.

Shenaz Bapooji Nov 24, 2011 9:11 AM

IMPACT Annv Spl: Colvyn Harris lists 7 impactful years in advertising

Colvyn Harris, CEO, JWT India, writes about the seven glorious years of looking at life in one’s mind’s eye, capturing, innovating, creating ideas that charm and persuade consumers...

Colvyn Harris Nov 24, 2011 8:58 AM

IMPACT Annv Spl: Anand Halve’s 7 principles for client & customer delight

The principles that help build strong brands ensure mutual benefit to customer and client. Anand Halve, Co-founder, Chlorophyll Brand & Communications Consultancy, states seven hypothetical customer statements that help in ensuring this mutuality.

Anand Halve Nov 24, 2011 8:53 AM

IPOY 2011: Nominee Speak – Madhukar Kamath & Sandeep Goyal - presented by Jagran Group

Both Madhukar Kamath and Sandeep Goyal, two of the eight nominees of IMPACT Person of the Year 2011, express their views on being nominated this year...

exchange4media Staff Nov 24, 2011 8:34 AM

I refrain from saying, I told you so...: Michael Roth, CEO, IPG

On the back of a strong third quarter, where India has grown by 19 per cent, IPG’s Michael I. Roth is bullish on the future of the holding company in India. IPG’s way forward would be to build on its agencies here. As Roth says, “it does not need to do a ‘Mudra’”

Noor Fathima Warsia Nov 24, 2011 8:19 AM

Lodestar UM’s Chennai office adds new businesses

The agency has bagged Sulekha.com and Chateau d’Ax from Style Spa Furniture, adding a total of Rs 25-30 crore to its Chennai operations.

Noor Fathima Warsia Nov 24, 2011 8:17 AM

Tata Board chooses Cyrus P Mistry as Ratan Tata’s successor

Cyrus P Mistry, who has been appointed Deputy Chairman, will work with Ratan N Tata over the next year and take over from him when Tata retires in December 2012.

exchange4media Staff Nov 24, 2011 8:12 AM

Connecting businesses in a changing world – the FedEx way

FedEx’s latest campaign, titled ‘Connect your Business to a Changing World’, gives business leaders around the globe access to useful and unique content about the trends that are impacting businesses and economies worldwide.

exchange4media Staff Nov 24, 2011 8:02 AM

Shailendra Katyal: Be honest, consistent, authentic to get to third base with customers

Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.

Sai Prasanna Nov 24, 2011 7:59 AM

Nigel Wark: Engage customers as co-creators and marketers

Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success

Sai Prasanna Nov 24, 2011 7:57 AM

Neeraj Chandra: Tap changes through innovation to strengthen brand

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna Nov 24, 2011 7:56 AM