Online hunt launched for India’s most loved snack

Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show.

e4m by exchange4media Staff
Updated: Nov 24, 2011 1:19 PM
Online hunt launched for India’s most loved snack

Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show, called ‘The Hunt For The True Snexy’, on their website www.snexy.in.

Their Facebook page already has over 11,000 members. “Seven snacks fight it out over a period of 15 days and five rounds to win the title of the True Snexy, that is, India’s most loved snack,” said Sandip Maiti, CEO, Experience Commerce Digital Agency.

Ankur Sharma, a software professional from Mumbai, added here, “What the Snexy guys have come out with is truly unique. The ‘Snexy’ avatars of the various snacks are extremely interesting and so are their daily updates.”

Snexy-humanised avatars of popular snacks like Panipuri, Burger, Popcorn, Namkeen, Tedhi-Medi, Samosa and Chips are fighting with each other to win the most coveted title of the True Snexy. They have started their own Facebook communities and are gathering support.

The main criteria to win the contest is the amount of love they receive in five Snexy rounds. Three rounds are nearly over, namely – On the Move, At Work and Tea Time. In each round, the snacks have posed for their fans and asked them to rate their photos. After eight days of the contest, Panipuri is leading the pack in terms of average ratings received (that is, love received). Panipuri is closely followed by Samosa and Chips.

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