TAM Digital Adex Jan-June ‘19: YouTube is top publisher in education category

YouTube with 10 per cent share was followed by pagalguy.com with 2 per cent share

by exchange4media Mumbai Bureau
Published - Sep 7, 2019 11:56 AM Updated: Sep 7, 2019 11:56 AM

In the latest data released by TAM Digital Adex for the education sector for the January- June’19 period, YouTube has emerged as the top publisher with 10 per cent of the total share. The second biggest publisher was pagalguy.com, but lagged far behind YouTube with only 2 per cent of the total share.

The top advertiser was Wonderkids India Pvt Ltd with 26 per cent frequency, the second was Garodia Group with 11 per cent share and the third was Great Learning  at 10 per cent share.

The breakup for the ad insertions is as follows:  The largest chunk went to mobile display at 54 per cent, while desktop display was at 36 per cent. Desktop video stood at 9 per cent .


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