TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%

Sonam Saini Jan 3, 2020 8:37 AM

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019

Sonam Saini Dec 5, 2019 8:22 AM

Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital

exchange4media Staff Nov 15, 2019 9:03 AM

Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

Print captured more than half of foreign education's ad insertion pie during the same period

exchange4media Staff Sep 30, 2019 1:27 PM

However, Print has seen only 0.4% drop in ad space for the same period

exchange4media Staff Sep 24, 2019 8:34 AM

Auto sector has seen a decline of 5% from January to July compared to the same time in the previous year, as per TAM Adex data

exchange4media Staff Sep 9, 2019 4:19 PM

YouTube with 10 per cent share was followed by pagalguy.com with 2 per cent share

exchange4media Mumbai Bureau Sep 7, 2019 11:56 AM

There has been a 15% rise in ad volume from the Education sector in Q2 2019

exchange4media Staff Sep 3, 2019 8:50 AM

Paytm.com continues to be the top brand to advertise in the services sector in the first half of both 2018 and 2019

exchange4media Staff Aug 21, 2019 8:31 AM

In the Hospital/Clinics sector, Radio topped with 42% share of category ad insertions followed by Print and TV at 33% and 25% respectively

exchange4media Staff Jul 18, 2019 3:57 PM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff Jun 13, 2019 8:56 AM

As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year

exchange4media Staff May 31, 2019 7:58 AM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM