tam-adex
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Sonam Saini Jul 30, 2021 10:39 AM
Ad volumes of the Ecom-Food/Grocery category on TV rose by 45% year-on-year in Jan-May'21
exchange4media Staff Jul 21, 2021 9:19 AM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21
Sonam Saini Jun 24, 2021 8:54 AM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20
exchange4media Staff Jun 21, 2021 8:44 AM
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
exchange4media Staff Jun 9, 2021 8:43 AM
While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's
Sonam Saini May 31, 2021 9:34 AM
As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year
exchange4media Staff May 26, 2021 9:07 AM
DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21
exchange4media Staff May 24, 2021 10:12 AM
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
exchange4media Staff May 10, 2021 9:09 AM
The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline
exchange4media Staff Apr 26, 2021 8:58 AM
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%
exchange4media Staff Apr 23, 2021 9:10 AM
From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
Tasmayee Laha Roy Apr 22, 2021 8:23 AM
As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season
Sonam Saini Apr 19, 2021 8:51 AM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
exchange4media Staff Apr 9, 2021 8:45 AM
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
exchange4media Staff Apr 2, 2021 7:59 AM
