tam-adex

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff 5 days ago

As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year

exchange4media Staff 31-May-2019

The TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019

exchange4media Staff 21-May-2019

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff 09-May-2019

In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India

Anjali Thakur 20-February-2019

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff 19-September-2018

While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.

exchange4media Staff 17-February-2017

The TAM-AdEx certification ensures that media planners can be certain about their reporting for geo-targeted ad campaigns; it will include proof of execution and time of delivery, which will be included in Amagi's post-campaign report

exchange4media Staff 12-February-2015

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado 17-December-2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff 10-December-2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff 10-December-2014

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