According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each

exchange4media Staff Feb 21, 2022 8:59 AM

As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years

exchange4media Staff Feb 3, 2022 9:10 AM

With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each

Sonam Saini Dec 31, 2021 8:50 AM

As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels

Sonam Saini Nov 25, 2021 9:15 AM

Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

exchange4media Staff Oct 29, 2021 8:31 AM

As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13

exchange4media Staff Oct 27, 2021 8:41 AM

Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period

exchange4media Staff Oct 12, 2021 8:02 AM

As per the data, Indira Infertility & Test Tube Baby Centre was the top advertiser in the category on TV

exchange4media Staff Sep 24, 2021 11:15 AM

The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period

exchange4media Staff Aug 26, 2021 2:09 PM

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

exchange4media Staff Aug 23, 2021 8:57 AM

According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20

exchange4media Staff Aug 20, 2021 8:02 AM

The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV

exchange4media Staff Aug 16, 2021 9:02 AM

According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth

exchange4media Staff Aug 13, 2021 8:37 AM

At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020

Tasmayee Laha Roy Aug 6, 2021 8:58 AM

Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers

Sonam Saini Jul 30, 2021 10:39 AM

Ad volumes of the Ecom-Food/Grocery category on TV rose by 45% year-on-year in Jan-May'21

exchange4media Staff Jul 21, 2021 9:19 AM

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

exchange4media Staff Jul 20, 2021 9:12 AM

As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets

Tasmayee Laha Roy Jun 21, 2021 10:37 AM

The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20

exchange4media Staff Jun 21, 2021 8:44 AM