tam-adex
Cars

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

TAM Adex

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

TAM

Print captured more than half of foreign education's ad insertion pie during the same period

exchange4media Staff Sep 30, 2019 1:27 PM

TAM

Auto sector has seen a decline of 5% from January to July compared to the same time in the previous year, as per TAM Adex data

exchange4media Staff Sep 9, 2019 4:19 PM

TAM

There has been a 15% rise in ad volume from the Education sector in Q2 2019

exchange4media Staff Sep 3, 2019 8:50 AM

Ad ex Radio

Paytm.com continues to be the top brand to advertise in the services sector in the first half of both 2018 and 2019

exchange4media Staff Aug 21, 2019 8:31 AM

AdEx TAM

In the Hospital/Clinics sector, Radio topped with 42% share of category ad insertions followed by Print and TV at 33% and 25% respectively

exchange4media Staff Jul 18, 2019 3:57 PM

AdEx TAM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

AdEx

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff Jun 13, 2019 8:56 AM

AdEx TAM

As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year

exchange4media Staff May 31, 2019 7:58 AM

Adex

The TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019

exchange4media Staff May 21, 2019 2:58 PM

TAMAdex

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff May 9, 2019 8:39 AM

TAM

In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India

Anjali Thakur Feb 20, 2019 9:17 AM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

TV commands 65% of auto sector's ad insertions pie, radio grew 8% during Jul-Sep' 16: TAM Cross Media Adex

While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.

exchange4media Staff Feb 17, 2017 8:34 AM

 TAM's AdEx to certify ad spots on Amagi

The TAM-AdEx certification ensures that media planners can be certain about their reporting for geo-targeted ad campaigns; it will include proof of execution and time of delivery, which will be included in Amagi's post-campaign report

exchange4media Staff Feb 12, 2015 11:44 AM

Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014?

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM