This festive season, the ecom, F&B and auto sectors rose by 54%, 20% and 3% in Aug-Nov’20 while retail witnessed a drop of 17%, according to TAM data

exchange4media Staff 5 hours ago

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament

exchange4media Staff Nov 19, 2020 9:06 AM

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months

Tasmayee Laha Roy Nov 6, 2020 8:38 AM

As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year

Tasmayee Laha Roy Oct 30, 2020 8:38 AM

Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in the first 34 matches of IPL 2013 according to TAM data

exchange4media Staff Oct 27, 2020 9:08 AM

Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

Three brands out of top five advertisers in the period were from auto sector

exchange4media Staff Oct 16, 2020 8:51 AM

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

exchange4media Staff Oct 12, 2020 9:07 AM

Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

exchange4media Staff Oct 8, 2020 8:59 AM

As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27

exchange4media Staff Sep 17, 2020 8:51 AM

On Digital, July registered the highest number of new advertisers and brands between May and August

exchange4media Staff Sep 11, 2020 7:37 AM

According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year

exchange4media Staff Sep 9, 2020 4:59 PM

With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands

Sonam Saini Sep 4, 2020 9:07 AM