On digital, the sector witnessed the highest growth of 91% YoY in ad insertions

exchange4media Staff Apr 9, 2021 8:45 AM

As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019

exchange4media Staff Apr 2, 2021 7:59 AM

As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital

exchange4media Staff Mar 24, 2021 12:35 PM

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM

As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors

exchange4media Staff Mar 19, 2021 11:45 AM

Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data

Tasmayee Laha Roy Mar 19, 2021 8:36 AM

Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM

As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector

exchange4media Staff Mar 10, 2021 8:14 AM

Whitehat Education Technology, Dhani Services and Yamaha Motor India emerged as top new advertisers in Jan'21

exchange4media Staff Feb 19, 2021 8:29 AM

Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers

Tasmayee Laha Roy Feb 9, 2021 8:24 AM

Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019

exchange4media Staff Feb 8, 2021 8:53 AM

Many editors, off the record, say that the absence of weekly data meant they were not in the battle to be the loudest, and if the data points are done away for good, TV news can become sane again

Tasmayee Laha Roy Feb 5, 2021 8:04 AM

The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike

Sonam Saini Feb 4, 2021 8:43 AM

The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period

Tasmayee Laha Roy Jan 29, 2021 9:24 AM

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza Jan 25, 2021 8:23 AM

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads

Noel Dsouza Jan 21, 2021 8:41 AM

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space

exchange4media Staff Jan 8, 2021 9:00 AM