tam-adex
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data
Shalinee Mishra Feb 2, 2026 8:38 AM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
Food and Beverage sector continued to dominate television advertising, accounting for 21 percent of total ad volumes during January to September 2025
In Jan–June 2025, non-celebrities accounted for 71% of endorsements, while celebrities contributed 29%, according to TAM AdEx
FMCG brands dominate television advertising, while digital-first categories and ecommerce brands rise fast
Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals the TAM AdEx India report
e4m Staff Feb 18, 2025 9:42 AM
More than 10,000 advertisers were present on the radio in 2024, with Maruti Suzuki India and LIC of India emerging as top brands
e4m Staff Feb 6, 2025 12:14 PM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, and Harpic Power Plus 10x Advanced topped brand rankings.
e4m Staff Jan 29, 2025 8:51 AM
The Services & Auto sectors retained their top two positions, with 30% and 20% of ad volumes respectively, during Jan-Sept 2024 over Jan-Sept 2023
e4m Staff Dec 26, 2024 9:29 AM
According to a report by TAM AdEx, HUL, Reckitt Benckiser (India), Godrej Consumer Products, and Procter & Gamble retained their positions as top 4 advertisers
e4m Staff Dec 17, 2024 9:08 AM
Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies
Aditi Gupta Oct 24, 2024 8:38 AM
Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts
Shantanu David Oct 4, 2024 9:20 AM
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
Shantanu David Oct 1, 2024 9:21 AM
As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period
e4m Staff Sep 23, 2024 11:00 AM
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
e4m Staff Jul 19, 2024 9:15 AM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
News channels were the most preferred medium for the sector, according to a TAM AdEx report
e4m Staff Apr 22, 2024 4:53 PM
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
Chehneet Kaur Mar 8, 2024 3:18 PM
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
Perfumes/deodorant was the leading category with 10% share of ad volumes
e4m Staff Oct 23, 2023 6:28 PM
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
exchange4media Staff Aug 11, 2023 6:52 PM
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
exchange4media Staff Aug 3, 2023 3:28 PM
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
exchange4media Staff Jun 21, 2023 5:16 PM
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging
exchange4media Staff May 29, 2023 1:31 PM
According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16
exchange4media Staff May 19, 2023 2:25 PM
According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16
exchange4media Staff May 15, 2023 7:00 PM
16 new categories and 70 new brands advertised in 35 matches of IPL this season
exchange4media Staff May 1, 2023 1:59 PM
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
exchange4media Staff Apr 26, 2023 4:26 PM
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
exchange4media Staff Jan 27, 2023 8:50 AM
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
exchange4media Staff Jan 21, 2023 8:34 AM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
exchange4media Staff Jul 13, 2022 8:24 AM
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
exchange4media Staff Jun 15, 2022 10:44 AM
The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14
exchange4media Staff Jun 8, 2022 8:21 AM
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
exchange4media Staff Feb 21, 2022 8:59 AM
As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years
exchange4media Staff Feb 3, 2022 9:10 AM
With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each
Sonam Saini Dec 31, 2021 8:50 AM
As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels
Sonam Saini Nov 25, 2021 9:15 AM
Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories
exchange4media Staff Oct 29, 2021 8:31 AM
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
exchange4media Staff Oct 27, 2021 8:41 AM
Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period
exchange4media Staff Oct 12, 2021 8:02 AM