Date-wise News
‘Malli’ seeks to whet the appetites of Chennai

‘Malli’, touted as Chennai’s first magazine for the connoisseur of food, was launched on December 8, 2010 by Kavita Chesetty, who pioneered the popular food portal www.malli.in.

exchange4media Staff Jan 7, 2011 7:53 AM

Radio Mantra brings 'RJ-Giri' to Varanasi

It's time for Varanasi to show some 'RJGIRI' as Radio Mantra has kicked off another RJ hunt to find out the best voice of the holy city.

exchange4media Staff Jan 7, 2011 7:53 AM

Aidem Ventures elevates Vikas Khanchandani, Rohit Gopakumar to EVPs

New developments at Adiem Ventures see Rohit Gopakumar and Vikas Khanchandani elevated as Executive Vice Presidents, while Shailendra Shetty will now be Senior Vice President.

Fatema Rajkotwala Jan 7, 2011 7:52 AM

Ignitee Digital Solutions bags digital duties of Lovely Professional University

Ignitee Digital Solutions has been assigned the digital duties for Lovely Professional University. The agency will start by providing Search Engine Optimisation and a small Search Engine Marketing campaign.

exchange4media Staff Jan 7, 2011 7:51 AM

Isobar India expands operations to Bangalore; bags VMware Digital business

Isobar India, the digital marketing agency from Aegis Media Group, is opening its Bangalore office from January 10, 2011. Adding to this expansion, the agency has won the digital duties of VMware, a virtualisation and cloud infrastructure.

exchange4media Mumbai Bureau Jan 7, 2011 7:50 AM

Sanjay Banerjee made National Head – Sales & Marketing at Raj TV Network

Close on the heels of appointing Vidyadhar Khatavkar as Group COO, Raj TV Network has promoted Sanjay Banerjee to National Head – Sales & Marketing.

Fatema Rajkotwala Jan 7, 2011 7:49 AM

Carlsberg raises the pint marketing budget by 40 pc

To consolidate in 2011, premium beer brand Carlsberg has chalked out aggressive marketing plans for the coming months and has raised the budget by 40 per cent, with added focus on ATL advertising.

Preeti Hoon Jan 7, 2011 7:47 AM

Rewind 2010:  Share of channel genres at all India level

exchange4media Group in association with TAM Media Research brings the share of channel genres on India television as part of the ‘Rewind 2010’ special coverage. The data is for the period January-December 18, 2010.

exchange4media Staff Jan 7, 2011 7:46 AM

Rewind 2010: When Hindi GECs dared to step out of set parameters...

The Hindi general entertainment genre witnessed more than its share of excitement in 2010. exchange4media takes a look at the new age marketing strategies, content innovations, experimentation with time bands and rebrandings undertaken in the year gone...

Fatema Rajkotwala Jan 7, 2011 7:45 AM

Rewind 2010:  The big objective for the broadcast industry is to achieve critical mass urgently - Sameer Nair, CEO, Turner General Entertainment Network

Technology, design and entertainment – three things that Sameer Nair, CEO, Turner General Entertainment Network, believes drive the growth of any business. For Nair, technology will be the game changer for the media industry.

Noor Fathima Warsia and Fatema Rajkotwala Jan 7, 2011 7:43 AM

Battlefield Coimbatore: Action intensifies among English dailies

The print market in Coimbatore is seeing lot of action. Deccan Chronicle has just launched, TOI is waiting in the wings and established players like The Hindu and The New Indian Express are gearing up for the competition.

Tuhina Anand Jan 7, 2011 7:40 AM

<b>Shruti Bajpai</b>, Country Mgr, South Asia, HBO Asia

The whole English entertainment channel space is much smaller than the English movies space. The biggest seller on Star World is ‘Koffee with Karan’, which is a Bollywood celebrity show. Movies Now, again is a library channel. They will show the movies that have already premiered on other channels. Our USP is if you want to see a movie for the first time, come to HBO. We have premiered movies which did not even get a theatrical release in India.

exchange4media Staff Jan 7, 2011 12:00 AM