Date-wise News

The survey covered a full year sample size of 3.2 lakh households, a sample size increase by an unprecedented 34 per cent over the previous edition of the study in 2014

exchange4media Staff Jan 19, 2018 9:00 AM

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country

Ruhail Amin Jan 19, 2018 8:58 AM

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM

As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get better.

Naziya Alvi Rahman Jan 19, 2018 8:56 AM

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

exchange4media Staff Jan 19, 2018 8:55 AM

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

exchange4media Mumbai Bureau Jan 19, 2018 8:54 AM

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership

Ruhail Amin Jan 19, 2018 8:52 AM

The second and third most read publications in all languages are Hindustan and Amar Ujala with over 5.2 crore and 4.6 crore readers respectively

Nishant Saxena Jan 19, 2018 8:51 AM

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha Jan 19, 2018 8:50 AM

Digital business revenue stands at Rs. 15.4 cr against Rs. 16.2 cr reported during corresponding quarter last fiscal

exchange4media Staff Jan 19, 2018 8:45 AM

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

Nishant Saxena Jan 19, 2018 8:31 AM

Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's product Innovations –

exchange4media Mumbai Bureau Jan 19, 2018 8:29 AM

Among the regional players, Tamil newspaper Daily Thanthi and Marathi daily Lokmat command highest readership followed by Malayala Manorama

exchange4media Staff Jan 19, 2018 12:00 AM

Balagopalan Ganapathy named Head of Planning, Ogilvy Mumbai

exchange4media Staff Jan 19, 2018 12:00 AM

BBC Worldwide and Applause Entertainment will work together to develop Indian versions of acclaimed BBC formats, Criminal Justice and The Office to bring to online audiences throughout India.

exchange4media Staff Jan 19, 2018 12:00 AM

The service will draw primarily on the extensive Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.

exchange4media Staff Jan 19, 2018 12:00 AM