Date-wise News
Moneycontrol No. 1 financial site for info on MF: ViziSense

Data gathered by ViziSense reveals that the website of UTI Mutual Funds attracts the most visitors from India within the vertical, and that moneycontrol.com is the most visited financial site for this information.

exchange4media Staff Apr 29, 2011 1:14 PM

Rediff enters group deals; Snapdeal makes 30k deals in one day

Rediff announces its entry into the group deals space, and Info Edge announces that it's investing Rs 90 million in MyDala.com even as SnapDeal claims to have reached a record 30,000 deals in a single day. Is the group deals vertical headed for a showdown?

exchange4media Staff Apr 29, 2011 12:55 PM

Affle partners with HUL for mobile magazine on cricket

Affle has launched a mobile magazine on cricket, which is being sponsored by HUL’s Vaseline brand and will carry exclusive content presented about off field action on cricket.

exchange4media Staff Apr 29, 2011 12:52 PM

VivaKi India, the largest pool of digital talent in India

VivaKi India has announced that their digital talent pool, across three agencies – Digitas, Starcom MediaVest and Zenith Optimedia, along with VivaKi Nerve Center – has crossed 175 people, making the organisation the largest digital force in India.

exchange4media Staff Apr 29, 2011 12:50 PM

Godrej signs up Red Digital to manage social media

Social media specialist Red Digital has been appointed by Godrej to handle their consumer-connect initiative ‘Godrej Power Play’ on social media.

exchange4media Staff Apr 29, 2011 12:47 PM

RBNL's Big Magic appoints Purple Focus for its creatives

Reliance Broadcast Network Ltd’s (RBNL) new Hindi entertainment channel, Big Magic, has appointed Purple Focus to handle its creative mandate and brand duties. The ad spend on the business is pegged at around Rs 10 crore.

exchange4media Mumbai Bureau Apr 29, 2011 9:12 AM

AMO Communications bags Sansui & Kelvinator creative mandate

Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses.

Tasneem Limbdiwala Apr 29, 2011 9:05 AM

Usha International seeks media partner

Usha International Ltd has invited agencies for a media pitch, as per industry sources. The presentations are slated to begin in a couple of weeks’ time.

Shubhangi Mehta Apr 29, 2011 8:59 AM

Marginal increase in Dabur ad spends as sales grow 30 pc

Dabur India Ltd’s ad spends for Q4 FY11 stood at Rs 1,274 million as compared to Rs 1,156 million in the corresponding quarter last year. However, the ratio of ad spends to sales has gone down.

Dipali Banka Apr 29, 2011 8:54 AM

Shailesh Velandy puts in his papers at Mudra Max

Shailesh Velandy, Vice-President, Mudra Max has put in his papers after a three-year stint. Confirming the news to e4m, Velandy said, “A long solo travel plan is on the cards”.

Tasneem Limbdiwala Apr 29, 2011 8:52 AM

Mid Day Multimedia renamed as Next Mediaworks

Mid Day Multimedia Ltd has informed BSE that the name of the company has been changed to Next Mediaworks Ltd with effect from April 26, 2011.

exchange4media Staff Apr 29, 2011 8:51 AM

Law & Kenneth added to Hero Group roster

Hero Group has looked out of its roster agencies - JWT, PerceptH and Draftfcb Ulka - after a span of 10 years. Law & Kenneth would be handling the corporate account for the group, which is creating a new brand identity post the split with 27-year old partner Honda.

Noor Fathima Warsia Apr 29, 2011 8:51 AM

806 radio stations to be added in Phase III: Ambika Soni

The latest phase of FM expansion would ensure the availability of 806 radio stations across 283 cities, as informed by Union Minister of Information and Broadcasting Ambika Soni.

exchange4media Staff Apr 29, 2011 8:50 AM

Global OOH media brings fresh breeze this summer for Brands

A significant amount of advertising activity is currently happening in the education, travel & tourism sector, reflecting the vast variety of packages and courses being offered in the country. Global Advertisers the prime owner of strategic Hoardings in Mumbai observed the trend of market for OOH advertising. The heat of this summer would soothe down many brands this summer by innovative means of outdoor advertising offered at Global Advertisers. The agency has already spread arms in Mumbai Suburb from Bandra to Dahisar by means of adding new sites in its portfolio to serve clients extensively in Western Suburbs.

exchange4media Staff Apr 29, 2011 8:22 AM

Discovery Networks Asia-Pacific appoints Arun Thapar as VP, Programming, India

Discovery Networks Asia-Pacific (DNAP) today announced the appointment of Arun Thapar as vice president, programming – India. Thapar will be responsible for the overall planning, developing, and execution of programming strategies for DNAP’s six brands in India – Discovery Channel, TLC, Animal Planet, Discovery Science, Discovery Turbo and Discovery HD World. He will be based in New Delhi, reporting to Rahul Johri, DNAP’s senior vice president and general manager– India

exchange4media Staff Apr 29, 2011 8:21 AM

<b>Brian J Terkelsen</b>, President, LiquidThread, SMG

<p align=justify>I am still not wholly convinced that the state of branded content in India does not give results. We have seen tremendous opportunities in cinema. Television would remain important... there is major room for growth in how we handle television and messaging innovation in television. Now, it is not so much about putting a brand in a show – it is simple product placement. It is more about integrating it with the show or even better, working with the content creator to create content for the brand, to create content that the brand would own and would traffic in commercial times. It is powerful for the show, for the brand to have that affinity to raise favourability – those metrics still work.</p>

exchange4media Staff Apr 29, 2011 12:00 AM

<b>Brian J Terkelsen</b>, President, LiquidThread, SMG

<p align=justify>I am still not wholly convinced that the state of branded content in India does not give results. We have seen tremendous opportunities in cinema. Television would remain important... there is major room for growth in how we handle television and messaging innovation in television. Now, it is not so much about putting a brand in a show – it is simple product placement. It is more about integrating it with the show or even better, working with the content creator to create content for the brand, to create content that the brand would own and would traffic in commercial times. It is powerful for the show, for the brand to have that affinity to raise favourability – those metrics still work.</p>

exchange4media Staff Apr 29, 2011 12:00 AM

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