Vdopia inks strategic marketing pact with IAS Media–Digital

Mobile and online video advertising group Vdopia has established a marketing partnership with Middle East’s IAS Media-Digital to drive market penetration.

e4m by exchange4media Staff
Updated: Jun 24, 2011 8:56 AM
Vdopia inks strategic marketing pact with IAS Media–Digital

Mobile and online video advertising company Vdopia has entered into a marketing agreement with IAS Media–Digital, a Middle Eastern media marketing group. This agreement will significantly help in driving the market penetration for Vdopia’s online and mobile video advertising solutions.

IAS Media–Digital will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia’s full portfolio of online video products.

Commenting on the agreement, Debadutta Upadhyaya, Vice President-India, Vdopia Inc, and In-charge for Middle East expansion, said, “We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS’ exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions.”

Ali Asgar Mir, MD of IAS Media, added, “Vdopia’s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region’s biggest brands and their target audiences.”

Vdopia recently completed two years in the online and mobile advertising industry on June 21. They claim to have served up to 4 billion mobile ads up to now for clients such as Bausch & Lomb, Disney, Ikea, McDonald’s, Microsoft, MillerCoors, Nokia, Samsung, Scion, Sony Pictures, Universal Studios, Vodafone, and Wrigley.

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