Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space??blur=25

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Is short format content the way forward for digital video??blur=25

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

Preetesh Chouhan resigns as Senior VP from Vdopia?blur=25

His next destination remains unknown. He is currently serving his notice period and March will be his last working month

exchange4media Staff Mar 15, 2016 3:32 PM

There's no prime time for viewers; it's become 'my time': Preetesh Chouhan?blur=25

TV channels are rapidly adopting online videos to engage their audience, curating online only content which forms an extension of their TV shows, increasing audience base and engaging them for a longer time, says Preetesh Chouhan, SVP (APAC), Vdopia

Abhinn Shreshtha Jan 2, 2015 8:16 AM

Vdopia launches programmatic marketplace Chocolate?blur=25

The new marketplace product is built from the ground up solely for mobile video advertising

exchange4media Staff Nov 12, 2014 5:19 PM

Vdopia rejigs top management to set stage for next level of growth?blur=25

Saurabh Bhatia has been made CEO; Srikanth Kakani elevated to Chief Technology Officer, a new position; and Chhavi Upadhyay is named President, also a new position

exchange4media Staff Aug 30, 2014 10:31 AM

Vdopia and BlueKai enter into global agreement for advanced mobile video targeting?blur=25

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers access to 330 million unique mobile users

exchange4media Staff May 23, 2014 7:53 AM

Vdopia appoints Ajay Prakash Mishra as Director- Operations for APAC?blur=25

Prior to this, Mishra was with xAd, a location-based mobile ad platform where he was Director- Emerging Markets and was overseeing AdOps and corporate-development related activities

exchange4media Staff May 12, 2014 5:09 PM

Vdopia hires Jason Shulman, Farzad Jamal and Narayanan Iyer?blur=25

The mobile video and media advertising company's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, and Ford among others

exchange4media Staff May 2, 2014 7:59 AM

Video advertising trends that are changing the game?blur=25

There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads

Sonam Gulati Jan 23, 2014 9:39 AM

Facebook video ads: New online battle in the making??blur=25

After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital

Abhinna Shreshtha Dec 23, 2013 8:52 AM

Mobile marketing: Not yet, but getting there?blur=25

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Players bullish on mobile as the new screen for sports events?blur=25

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

Want to run a successful political campaign? Turn to mobile marketing?blur=25

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Everything boils down to measurement & RoI: Preetesh Chouhan?blur=25

Just as television has TRPs, a similar model is on the anvil for online video content. Several agencies are working on a GRP kind of model, says the VP, APAC, Vdopia

exchange4media Staff Jul 6, 2013 8:13 AM

Online video ads gaining popularity amongst advertisers?blur=25

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti Jun 13, 2013 10:39 AM

Vdopia appoints Preetesh Chouhan as Sales Head for APAC?blur=25

Preetesh Chouhan will be responsible for ad and sales around Asia Pacific and help the company establish its footprints in South East Asia

exchange4media Staff Aug 28, 2012 8:18 PM

Vdopia offers seamless mobile ads with new .VDO file format?blur=25

Mobile and online video advertising group Vdopia’s new .VDO file format aims to take video mobile ads a step further, allowing leading brands to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.

exchange4media Staff Jul 7, 2011 8:41 AM

Vdopia inks strategic marketing pact with IAS Media–Digital?blur=25

Mobile and online video advertising group Vdopia has established a marketing partnership with Middle East’s IAS Media-Digital to drive market penetration.

exchange4media Staff Jun 24, 2011 8:56 AM