Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Is short format content the way forward for digital video?

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

Preetesh Chouhan resigns as Senior VP from Vdopia

His next destination remains unknown. He is currently serving his notice period and March will be his last working month

exchange4media Staff Mar 15, 2016 3:32 PM

There's no prime time for viewers; it's become 'my time': Preetesh Chouhan

TV channels are rapidly adopting online videos to engage their audience, curating online only content which forms an extension of their TV shows, increasing audience base and engaging them for a longer time, says Preetesh Chouhan, SVP (APAC), Vdopia

Abhinn Shreshtha Jan 2, 2015 8:16 AM

Vdopia launches programmatic marketplace Chocolate

The new marketplace product is built from the ground up solely for mobile video advertising

exchange4media Staff Nov 12, 2014 5:19 PM

Vdopia rejigs top management to set stage for next level of growth

Saurabh Bhatia has been made CEO; Srikanth Kakani elevated to Chief Technology Officer, a new position; and Chhavi Upadhyay is named President, also a new position

exchange4media Staff Aug 30, 2014 10:31 AM

Vdopia and BlueKai enter into global agreement for advanced mobile video targeting

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers access to 330 million unique mobile users

exchange4media Staff May 23, 2014 7:53 AM

Vdopia appoints Ajay Prakash Mishra as Director- Operations for APAC

Prior to this, Mishra was with xAd, a location-based mobile ad platform where he was Director- Emerging Markets and was overseeing AdOps and corporate-development related activities

exchange4media Staff May 12, 2014 5:09 PM

Vdopia hires Jason Shulman, Farzad Jamal and Narayanan Iyer

The mobile video and media advertising company's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, and Ford among others

exchange4media Staff May 2, 2014 7:59 AM

Video advertising trends that are changing the game

There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads

Sonam Gulati Jan 23, 2014 9:39 AM

Facebook video ads: New online battle in the making?

After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital

Abhinna Shreshtha Dec 23, 2013 8:52 AM

Mobile marketing: Not yet, but getting there

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Players bullish on mobile as the new screen for sports events

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

Want to run a successful political campaign? Turn to mobile marketing

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Everything boils down to measurement & RoI: Preetesh Chouhan

Just as television has TRPs, a similar model is on the anvil for online video content. Several agencies are working on a GRP kind of model, says the VP, APAC, Vdopia

exchange4media Staff Jul 6, 2013 8:13 AM

Online video ads gaining popularity amongst advertisers

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti Jun 13, 2013 10:39 AM

Vdopia appoints Preetesh Chouhan as Sales Head for APAC

Preetesh Chouhan will be responsible for ad and sales around Asia Pacific and help the company establish its footprints in South East Asia

exchange4media Staff Aug 28, 2012 8:18 PM

Vdopia offers seamless mobile ads with new .VDO file format

Mobile and online video advertising group Vdopia’s new .VDO file format aims to take video mobile ads a step further, allowing leading brands to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.

exchange4media Staff Jul 7, 2011 8:41 AM

Vdopia inks strategic marketing pact with IAS Media–Digital

Mobile and online video advertising group Vdopia has established a marketing partnership with Middle East’s IAS Media-Digital to drive market penetration.

exchange4media Staff Jun 24, 2011 8:56 AM