Maruti Suzuki and Affle's mobile activation campaign Cricket Maharathi which gathers user ratings of cricketers saw 4 million voters over the course of the world cup.

exchange4media Staff Apr 6, 2011 8:26 PM

Online outsourcing marketplace PeoplePerHour.com, which launched in India in the start of March, has announced today that in one month, they have registered 15,000 freelancers from India, 14 per cent of the total base of freelancers. India is also leading all Asian countries in registered freelancers.

exchange4media Staff Apr 6, 2011 7:15 PM

As the second Indian Digital Media Awards draw closer, excitement and buzz in the industry are growing proportionally, and several leading marketers are already on board for the milestone event.

exchange4media Staff Apr 6, 2011 10:52 AM

Himanka Das, Vice President, Karishma Initiative, shares his viewpoints and his expectations from ASCI and AAAI joining hands for GoaFest 2011.

Tasneem Limbdiwala Apr 6, 2011 9:43 AM

GoaFest 2011 may officially begin on April 7, 2011, but the mood was already set at the Zuri White Sands resort in South Goa, when, on April 5, 2011 the special ‘hands-on’ event for young creatives, held in association with the Advertising Standards Council of India (ASCI), took off.

Tasneem Limbdiwala Apr 6, 2011 9:15 AM

Is it the new celebrity replacement in the advertising world or merely a ‘of the moment’ hype? The truth is that animated advertising is slowly coming out of the drawing boards and creating a colourful imagery for brands that people recall.

Shubhangi Mehta Apr 6, 2011 9:13 AM

Once again delivering above industry expectations, the India-Sri Lanka final match has rated as the single highest match of the tournament and with a margin. Tam Sports data shows that India-Sri Lanka match has rated 23.21 in the all India market for the C&S 4+ TG, while India-Pakistan has rated 20.98.

Noor Fathima Warsia Apr 6, 2011 9:10 AM

IMRB data shows that over 4 million fans, comprising a third of the total broadband users in the country, were getting cricket updates from the Internet even on the day of the finals between India and Sri Lanka.

exchange4media Staff Apr 6, 2011 9:10 AM

With a simulcast with Geo TV and Times Now Cricket, Times Now had quite a few ‘firsts’ planned for ICC Cricket World Cup 2011. Editor-in-Chief Arnab Goswami speaks on the channel’s cricket programming.

Noor Fathima Warsia Apr 6, 2011 9:06 AM

Isobar has bagged the digital duties of Tata Housing’s La Montana and New Haven projects. The agency will be handling the brands’ display and social media strategies.

exchange4media Staff Apr 6, 2011 8:56 AM

A statement from MRUC informs that other consulting companies are also in active discussions to subscribe to IRS and other MRUC research products.

exchange4media Staff Apr 6, 2011 8:54 AM

Speculations are rife about Mahuaa launching two more channels soon. Close on the heels of appointing STAR India’s EVP, Vivek Bahl, as Consultant, Nilesh Thakkar has joined as Senior Vice President.

Nitin Pandey Apr 6, 2011 8:53 AM

Bennett, Coleman and Company Ltd (BCCL) has elevated Dr Bhaskar Das to be the President of the company. Until now, he was Executive President. Arunava Das Sharma has been roped in as Executive President. Prior to this, Arunava was with Whirlpool US.

Nitin Pandey Apr 6, 2011 8:52 AM

McCann Erickson is the newly appointed agency for Lava Mobiles and with this, it becomes the third agency to handle mobile brand’s advertising duties in a span of just one year.

Preeti Hoon Apr 6, 2011 8:45 AM

Mobile media firm BuzzCity ties up with Videocon Mobile services to provide VAS content for mobile subscribers. This will allow subscribers of Videocon to download free mobile games and apps, and also access BuzzCity's mobile music portal.

exchange4media Staff Apr 6, 2011 8:31 AM

Lending His ‘Signature’ Voice and Likeness To This Explosive, Global Multimedia Entertainment Property, Schwarzenegger Attends MIP-TV Market in Cannes to Officially Introduce the Venture to International Buyers

exchange4media Staff Apr 6, 2011 8:27 AM

Prabhat Khabar has released its annual Jharkhand Development Report -2011 (JDR-11), which is its sixth year-on-year annual issue. Jharkhand Development Report series is an annual compilation that reveals Jharkhand’s status vis-à-vis other fast developing states on socio-economic parameters. It also apprises the state as to how did it do individually with the industrially developed states on one hand; and agriculturally advanced states on the other.

exchange4media Staff Apr 6, 2011 8:25 AM