Date-wise News
Cannes Lions 2011: TapRoot, BBDO & Sorento score in Outdoor

TapRoot India has won a Silver Outdoor Lion, while BBDO India and Sorento Healthcare Communication have won a Bronze Outdoor Lion each. The elated winners speak to exchange4media on the Lions haul.

Noor Fathima Warsia Jun 22, 2011 1:59 PM

Cannes Lions 2011: McCann scoops India’s single Bronze in Radio

McCann Worldgroup has won the single Bronze awarded to India in the Radio Lions category. Jury Member Nitesh Tiwari, Executive Creative Director, Leo Burnett India said that the simplicity of the idea, and the surprise element, worked for the entry.

Noor Fathima Warsia Jun 22, 2011 11:48 AM

Cannes Lions 2011: Lodestar leads Media with Gold; Maxus follows

Media Lions has brought India its first Gold Lions of 2011, courtesy Lodestar UM’s work done for L’Oreal. Maxus India follows with a Silver Lion for Tata Sky. Jury member Nandini Dias, COO, Lodestar UM, speaks to exchange4media on India wins.

Noor Fathima Warsia Jun 22, 2011 11:35 AM

IRS 2011 Q1: Tamil dailies degrow 5.39 pc; magazines too slide

Tamil weeklies have lost nearly 6.78 lakh readers, registering an AIR of 23.72 lakh. Fortnightly and monthly magazines have also witnessed declining trends.

Nitin Pandey Jun 22, 2011 11:30 AM

IRS 2011 Q1: Telugu dailies lose 2.92 lakh readers; topline publications grow

Telugu dailies have de-grown by 2.45 per cent as per the IRS 2011 Q1 data. Monthlies, too, have reported a fall of 11.84 per cent in AIR as compared to IRS 2010 Q1...

Nitin Pandey Jun 22, 2011 11:26 AM

Cannes Lions 2011: Zero India shortlists in Cyber

After the no show at Direct Lions, there was some more dampener for India as none of the 33 Indian entries for Cyber Lions have made it to that category’s shortlist.

Deepika Bhardwaj Jun 22, 2011 11:16 AM

Cannes Lions 2011: 11 metals for India; Mudra leads in points

Even as BBDO India has two Silvers and one Bronze, and Mudra has two Bronze Lions and one Silver, the shortlists keep Mudra one point ahead of BBDO India. TapRoot, Lodestar UM and McCann Worldgroup tie on number three position.

Noor Fathima Warsia Jun 22, 2011 11:00 AM

Pitch Exclusive: Mass vs niche: What’s right?

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?

exchange4media Staff Jun 22, 2011 10:56 AM

iZone International: Fallon London creates viral campaign for Cadburys

Fallon London has released the latest television clip for Cadbury Dairy Milk now remixed with Bollywood music as a viral clip on YouTube, even as the original ad music reaches number 29 on the British single’s chart.

exchange4media Staff Jun 22, 2011 9:59 AM

LinkedIn reaches 10 million members in India

Professional networking site LinkedIn has crossed 10 million members in India. The site, which was launched less than two years ago, says that growth has come through a focus on user experience.

exchange4media Staff Jun 22, 2011 9:57 AM

Startup Aaramshop aims to bring the kirana store to the web

Startup Aaramshop seeks to make shopping for groceries a part of the e-commerce experience, and believes that by partnering with local ‘kirana’ stores, it can build in the scale required.

exchange4media Staff Jun 22, 2011 9:55 AM

Cannes Lions 2011: Mudra leads Design Lions with six shortlists

In Design Lions 2011, 12 Indian entries have made it to the shortlist. Mudra Communications leads the chart with six entries. TapRoot India, TBWA\India, Ogilvy & Mather India, Sorento Healhcare, Out of Box and Happy Creative Services have one entry each in the shortlist.

Shubhangi Mehta Jun 22, 2011 9:37 AM

Raghav Subramanian joins SMG as National Director – Insights & Research

Raghav Subramanian has been named National Director – Insights and Research at Starcom MediaVest Group India. Subramanian will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India.

exchange4media Staff Jun 22, 2011 9:35 AM

IRS 2011 Q1: Kannada readership on growth trajectory; dailies up 18 pc

While the Average Issue Readership of Kannada monthlies has gone up by 30,000 as per the IRS 2011 Q1 data, the AIR of weeklies has shot up by 12 per cent...

Nitin Pandey Jun 22, 2011 9:33 AM

IRS 2011 Q1: No respite for Oriya publications in 2011; AIR across periodicity declines

Most Oriya publications are being rejected by the readers. The only hope is Dharitri, which has seen a positive growth in IRS 2011 Q1...

Nitin Pandey Jun 22, 2011 9:32 AM

Anil Ralph Thomas @ Cannes: Some gyaan on selling radio spots

McCann World Group’s Anil Ralph Thomas has a busy Day 3 attending sessions at Cannes Lions 2011, where he gets some useful tips on selling radio spots to clients and learns about Coke’s new consumer engagement initiatives...

Anil Ralph Thomas Jun 22, 2011 9:32 AM

Cannes Lions 2011: Sathyamurthy blogs on IPG’s WLN session

Sathyamurthy NP, President & COO, Lintas Media Group and CEO, Karishma Initiative, sheds light on some interesting insights on creating gender balance in creative roles at IPG’s Women’s Leadership Network session.

Sathyamurthy NP Jun 22, 2011 9:31 AM

Sumanto Chattopadhyay @ Cannes: Connecting through words in the digital age

When we think of social networking, we think smart phones and tablets, but it is the humble SMS that has promoted the kind of connectivity that touches vast swathes of humanity in a meaningful way, says Sumanto Chattopadhyay, ECD South Asia, Ogilvy Mumbai...

Sumanto Chattopadhyay Jun 22, 2011 9:30 AM

Cannes Lions 2011: Indian delegates get busy

Between sessions, exhibitions and meetings around the Palais des Festivals, the Indian delegates have got busy at Cannes. On day three, Cyber’s blank was a dampener for many, but wins in Media, Outdoor & Radio have brought back some busy conversations again.

Noor Fathima Warsia Jun 22, 2011 9:25 AM

HUL’s Shreejit Mishra to join BCCL as CEO

Industry sources have confirmed to exchange4media that HUL’s Shreejit Mishra would be joining BCCL as CEO – Publishing.

Nitin Pandey Jun 22, 2011 9:20 AM

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