iZone International: Fallon London creates viral campaign for Cadburys

Fallon London has released the latest television clip for Cadbury Dairy Milk now remixed with Bollywood music as a viral clip on YouTube, even as the original ad music reaches number 29 on the British single’s chart.

e4m by exchange4media Staff
Updated: Jun 22, 2011 9:59 AM
iZone International: Fallon London creates viral campaign for Cadburys

The latest Cadbury Dairy Milk advert in the UK is now being featured with Bollywood music, and being distributed virally across YouTube. The advertisement was created for the brand by Fallon London, to maximise engagement and interest by being played out in many different ways.

The brand has created this second remix after the first reached number 29 in Britain’s single’s chart, and Sam Hibbard, Creative Director at Fallon said, “We love the theatrical, extravagant nature of this track, which is why we chose it as the second piece of music to feature in the campaign. Using a track from such a famous Bollywood movie shows how changing the music can alter the character of the ad so dramatically.”

“The new campaign is all about making people smile and we are delighted with the way it has been received. We fell head over heels in love with the new ‘Pag Ghunghroo’ version and are absolutely thrilled that we have given people the opportunity to enjoy the advert in a completely new way,” said Julie Reynolds, Marketing Manager, Cadbury Dairy Milk.

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