Date-wise News
Microsoft launches Windows 7 campaign on Facebook

Microsoft launches ‘7 stars challenge’, a social media campaign on Facebook to help promote Windows 7 using a game mechanic, with high scores friends can challenge and hopes to promote awareness of new features of the operating system.

exchange4media Staff Apr 21, 2011 6:11 PM

Smith and Jones launches YouTube dance academy

Smith and Jones has launche ‘Dance ka Tadka’, a video series teaching dance moves on YouTube, following up on a similar initiative for Cricket launched during the ICC World Cup.

exchange4media Staff Apr 21, 2011 6:09 PM

Timesjobs.com most visited job site: comScore

comScore data shows that TimesJobs.com is the most visited jobs portal in India, with a 31 per cent growth in total unique visitors.

exchange4media Staff Apr 21, 2011 6:07 PM

HeadHonchos.com appoints Arms Crestra as creative agency

Recently launched recruitment website Headhonchos.com has appointed Arms Crestra as their creative agency. The website aims to build brand awareness through a print campaign and display advertising on business websites.

exchange4media Staff Apr 21, 2011 6:06 PM

“Umbrella branding helps a product get established in the market faster”

Dr Prafulla Agnihotri, Director, IIM Tiruchirappalli, & Co-author of the book ‘Principles of Marketing: A South Asian Perspective’ with Philip Kotler, provides solutions to readers’ marketing-related queries. Readers and marketers can reach out to Dr Agnihotri through Pitch and address their queries to him at pitchqna@pitchonnet.com.

exchange4media Staff Apr 21, 2011 1:26 PM

Suzlon Group chooses Lowe Lintas as their creative partners

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta Apr 21, 2011 11:35 AM

ZenithOptimedia India appointed Roopam Garg as Chief Operating Officer

ZenithOptimedia India announced the appointment of Roopam Garg as Chief Operating Officer, India.

exchange4media Staff Apr 21, 2011 10:33 AM

Going green, JK Tyres ups marketing spends by 50 pc

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon Apr 21, 2011 9:26 AM

English GECs Part 2 – Claiming the share of the TV pie

Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right from its inception and the channels’ counter-strategies...

Fatema Rajkotwala Apr 21, 2011 9:25 AM

Chauthi Dunia enters Maharashtra market

Headquartered in Vidarbha, Chauthi Dunia hit the newsstands in Maharashtra with 11,000 copies. The next destination of the newspaper is likely to be Rajasthan.

Nitin Pandey Apr 21, 2011 9:24 AM

National Jute Board seeks to empanel ad agencies

The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products.

Preeti Hoon Apr 21, 2011 9:24 AM

Central Org for Railway Electrification opens ad pitch

The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.

Preeti Hoon Apr 21, 2011 9:23 AM

Mobile Internet advertising growing by over 40 pc: BuzzCity

Mobile Internet based advertising is growing by over 40 per cent, according to study by BuzzCity, and that the growth is being driven by rural users now.

exchange4media Staff Apr 21, 2011 9:22 AM

Face2Face: Eventsource takes Idea’s ‘Idea Namma Jotey’ to villages

Eventsource recently concluded a Rural Connect Program for Idea across 60 villages in various districts of Karnataka to help the brand connect with the rural market. The activity reached out to over 1,000 people every day.

Deepika Bhardwaj Apr 21, 2011 9:22 AM

IPL4: MI vs Kochi match ranks second highest in 6 metros

TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.74 TVR.

Fatema Rajkotwala Apr 21, 2011 9:14 AM

Seiichiro Hayata, Acting Chairman, Dentsu India in conversation

Seiichiro Hayata, Acting Chairman, Dentsu India Group, speaks to exchange4media on the changes at the organisation and the plans ahead.

Noor Fathima Warsia Apr 21, 2011 8:39 AM