Wella assigns creative mandate to Grey Worldwide

Grey Worldwide has won the creative duties of Wella Hair Cosmetics, now part of P&G. AMO Communications was the incumbent agency.

e4m by Shubhangi Mehta
Updated: Jul 19, 2011 8:56 AM
Wella assigns creative mandate to Grey Worldwide

Wella Hair Cosmetics has appointed Grey Worldwide for its creative duties. The incumbent on the business was AMO Communications, a Percept-Hakuhodo Company. The company won the business three months back.

Wella India Hair Cosmetics Pvt Ltd, now part of P&G, is a German professional hair cosmetics brand specialising in haircare, hair colouring, hair styling, hair straightening and hair perming.

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