A distinguished jury panel is now in place to judge the entries for e4m News Broadcasting Awards 2011. Led by Jury Chairperson Shekhar Gupta, the jury members include Alok Mehta, Amal Allana, Amit Jain, Naina Lal Kidwai, Najeeb Jung, Soli J Sorabjee, Suhel Seth, Sukumar R, Sunit Tandon and Yashwant Deshmukh.
ESPN-STAR Sports (ESS) has announced the launch of ESPN HD and Star Cricket HD, touted as India’s first 24x7 High Definition sports channels. With the introduction of the two new channels, ESS has expanded its bouquet to five channels in India – ESPN, Star Cricket, Star Sports, ESPN HD and Star Cricket HD.
VivaKi Exchange has announced the elevation of Mona Jain to the newly created position of Chief Executive Officer. In her new role, Jain will continue to report to Ambika Srivastava, Chairperson – VivaKi Exchange. Prior to this development, Jain had held the position of Chief Operating Officer at VivaKi Exchange.
Digital media platform Komli Media has acquired ZestADZ, a mobile advertising platform. This acquisition will allow Komli Media to offer complete digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and mobile.
2011 undoubtedly shall be “the year of tablets”, under all possibilities this is a great opportunity for marketers and the end user. This will take Advertising 2.0 to the next level to the extent the end consumer himself would say, “I don’t mind ads because they pay for my attention by giving me valuable content (discounts, free downloads, etc.) for free”. To me, this is what marketing on mobile Internet means - where the end user himself wants to see content provided by marketers!