Neo Sports, from the bouquet of Neo Sports Broadcast Pvt Ltd, will air the Rugby World Cup 2011, widely regarded as one of the world’s most significant events, starting September 9 to October 23, 2011 in New Zealand. Since the inaugural Rugby World Cup in 1987, it has established itself as one of the world’s most keenly awaited sporting occasions.
The Plenary Session of the e4m Conclave, held in Mumbai, saw industry stalwarts like Marico’s Saugata Gupta, Aegis Media’s Ashish Bhasin, GroupM’s Vikram Sakuja and Colors’ Raj Nayak discuss the changing consumer, the evolving marketer and realigning media to meet expectations.
In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.
Luminarc, the tableware manufacturer from the house of Arc-International, has rested its media and creative duties with Mindshare and Idiom Communication, respectively. The brand has upped its marketing spends by 50 per cent and aims to increase its presence in the market.